Our Expertise

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Our Expertise

Benefiting from Long Experience, Offering Respected Knowledge

Potentialpark provides employers with knowledge and understanding with regard to their target groups, competitors and trends.

Since 2002, we have monitored job seekers’ information-gathering, decision-making and application processes. Among others, we are known around the world for ranking the best career websites and online applications in our OTaC Career Website and OTaC Online Application studies.

We offer market research and advice in employer branding, recruitment communication, application processes and webcentric communication.

Our mission is to not only tell employers where they stand, but how to act on understanding. Our recommendations will help you to prioritize and make the right decisions.
Visit our Clients and Testimonials section to learn more about how we have helped companies in the past.

Methodologies and Services

Potentialpark offers a wide range of market research and consulting approaches, among others:

  • Trend reports and best practice
  • Qualitative and quantitative surveys
  • Audits and expert analyses of your communication tools
  • Benchmarks with your competitors
  • Zero measurements and time series analyses for your goal measurement and long-term learning
  • Recommendations on how to communicate better with your target group

Read more about our methodology here.

To find out more about our Products and Services, please click here.