Employer Branding and Online Recruiting Research

Mobile Communication

saad.shams — Wed, 08 Feb 2012 08:36:44 +0000

Mobile recruiting is a thriving trend amongst jobseekers and employers. Potentialpark’s M-Com study provides a comprehensive overview of what it takes to recruit and build an employer brand through mobile media.

We can help you…

Implement and improve your mobile recruiting activities based on jobseeker preferences
Benchmark your mobile career website and apps based on the candidate experience
Understand how mobile media contribute to building a stronger Employer Brand

M-Com
Top 30 Rankings
Coming Soon

1

Ranking Study

Phase 1 – What to do

Benchmark your Mobile Career Website / App with the best per country, based on the candidates’ preferences and priorities.

2

Perception Panel

Phase 2 – How to do it

Test the implementation of your Mobile Career Website/App with your target group, measure its Employer Brand impact and get direct feedback and recommendations.

3

Trend Study

Phase 3 – Topical report

Get a regular update on Potentialpark´s aggregated knowledge on Mobile Recruiting.

Online Talent Communication

saad.shams — Wed, 08 Feb 2012 08:36:19 +0000

Improve your candidate experience by first understanding the jobseeker perspective of recruitment communication and employer branding.

Potentialpark’s annual Online Talent Communication (OTaC) study is a cohesive assessment of all major online communication channels. Consisting of global research, annual benchmarks, expert analyses, and on-demand research and advice, the OTaC study aims to provide employers with a toolbox for improving the candidate experience of their recruitment communication activities. View OTaC rankings 2012 here.

Social Network Communication

saad.shams — Wed, 08 Feb 2012 08:35:45 +0000

Maintain your position at the forefront of talent attraction. Potentialpark’s S-Com study provides a comprehensive overview of what it takes to recruit and build an employer brand through social media.

We can help you…

See jobseekers’ preferences and priorities for interaction on social media
Get an overview of best practice examples and solutions of top employers
Understand how social media compliments your talent attraction strategy

S-Com
Top 30 Rankings
Read more >

1

Ranking Study

Phase 1 – What to do

Benchmark your Facebook Career Page with the best per country, based on the candidates’ preferences and priorities.

2

Perception Panel

Phase 2 – How to do it

Test the implementation of your Facebook Career Website with your target group, measure its Employer Brand impact and get direct feedback and recommendations.

3

Trend Study

Phase 3 – Topical report

Get a regular update on Potentialpark´s aggregated knowledge on Social Media in Employer Branding.

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PPadmin — Fri, 20 Jan 2012 16:46:20 +0000

Top Employer Web Benchmark

PPadmin — Mon, 24 Jan 2011 16:38:55 +0000

The corporate career website is the hub for all online talent communication. Potentialpark’s Top Employer Web Benchmark (TEWeB) study helps employers improve their career website by giving them in-depth insight into the candidates’ perspective of recruitment communication.

We can help you…

Understand jobseekers’ preferences and priorities when it comes to career websites
Measure the candidate experience of your career website
Improve the impact of your career website on your Employer Brand

TEWeB
Top 30 rankings
Read more >

1

Ranking Study

Phase 1 – What to do

Benchmark your Career Website with the Top 100 per country, based on the candidates’ preferences and priorities.

2

Perception Panel

Phase 2 – How to do it

Test the implementation of your Career Website with your target group, measure its Employer Brand impact and get direct feedback and recommendations.

3

Best Practice & Expert Analysis

Phase 3 – Insight and inspirations

Learn about global best practices, get expert feedback about your online application and discuss this with us during a workshop.

Applying Online And Loving It

PPadmin — Mon, 24 Jan 2011 15:41:17 +0000

Our research shows that the majority of jobseekers are frustrated by impersonal and non-transparent online application processes. An unfriendly application system is not only cumbersome for applicants, it also has a negative impact on the employer brand. With the help of APOLLO, employers can take an informed and proactive approach to improving the candidate experience of their online application process.

We can help you…

Make your online application more candidate-friendly
Improve the impact of your online application on your Employer Brand
Benchmark with employers that use the same or other ATS providers

APOLLO
Top 30 rankings
Read more >

1

Ranking Study

Phase 1 – What to do

Benchmark your Online Application / ATS with the Top 100 per country, based on the candidates’ preferences and priorities.

2

Perception Panel

Phase 2 – How to do it

Test the implementation of your Online Application / ATS with your target group, measure its Employer Brand impact and get direct feedback and recommendations

3

Best Practice & Expert Analysis

Phase 3 – Insight and inspirations

Learn about global best practices, get expert feedback about your online application and discuss this with us during a workshop.

Trend Reports

PPadmin — Thu, 20 Jan 2011 17:05:29 +0000

Do you want to…
…know about the hot topics in Employer Branding that everyone speaks about?
…know how to act but not overreact on social media?
…learn about mobile recruiting and employer apps?

Each year, Potentialpark publishes a series of reports dealing with hot topics and trends in the field of Employer Branding and Talent Relationship. The content of those reports is derived from global surveys, web audits and extensive expert research.

Visit our webstore and find out more!

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PPadmin — Thu, 20 Jan 2011 15:00:21 +0000