Results releases

Top Employer Web Benchmark 2010

The Best Corporate Career Websites

For employers, the corporate career website is both a recruitment tool and a communication channel that they can master themselves. In the era where talent is a key competitive advantage, and where the strength of an employer brand is crucial for the ability to attract, recruit and retain the right talent, the corporate career website has become the flagship tool for these efforts.

Potentialpark, an international market research firm, has conducted research on the job seekers perspective on these new career websites. How do they use them? Why do they use them? And, which companies are meeting the demands of the jobseekers?

The Top 30 ranking lists that you can find below, show the employers that are strengthening their employer brand and actively building relationships with their talent pool by using innovative online marketing and communication tools. They have proven that it helps their recruiting efforts by combining them with interactive web 2.0 functions.

Click on the links on the left to see the Top 30 rankings in the different editions.

Here you can download the official result release as a PDF.