in cooperation with


Get first-hand data, never shown before, plus the official results and insights of the

Online Talent Communication Study Italy 2016. 

Join us for a day full of discussions you won't find elsewhere, and experience Potentialpark's unconventional style of making events personal, informal and enjoyable.



22 February 2016 (EVENT CLOSED)

Offical Event: 14:00 PM - 18:00 PM  

Address: Siemens, Viale Piero E Alberto Pirelli 10, Milano, Sala C Forum


We are connecting industry leaders. Meet the companies that others benchmark against. The OTaC Conference 2016 in Milan is by invitation only. Haven't received an invitation but you are interested in joining? Request your ticket here!


14:00 Welcome & Introduction

Marco Del Canale & Elisabeth Wicklin, Potentialpark

14:15 Keynote

Marco Scorti, Siemens

14:20 The voice of candidates

Ulrike Weiter, Potentialpark

14:45 Trend Mobile Communication e Ranking

15:05 Trend Social Media e Ranking

15:30 Building sinergy between HR and communication for talent attraction: Salini Impregilo Case History 

Francesca Abati & Lisa Loianno, Salini Impregil


16:30 Trend Online Application e Ranking

16:45 Be brave or be gone - Abolishing excuses in HR marketing

Antoine Lhosmot, Potentialpark

17:10 Trend Career Website e Ranking

17:30 OTaC - Online Talent Communication 2016: ranking generale

Marco Del Canale & Viola Baldoni, Potentialpark

17:50 Online Talent Communication 2016 - Vincitore OTaC16






Marco Del Canale, Country Manager Italy

Nomadic Italian moving around Portugal and Russia before settling down in Sweden where he discovered how fun working with Swedes can be. Talk to Marco if you want to chat about local implications of global Employer Branding strategies! Connect with Marco here.


Elisabeth Wicklin, CEO Potentialpark Group

Elisabeth believes in sharing and referrals. Nine years ago she started a Referral Recruitment company with a disruptive business model challenging a conservative headhunting industry. Her nickname is "the Moose" since she is walking so fast her daughters are almost flying when holding her hands. Connect with Elisabeth here

Torgil Lenning, Chairman & Founder

Torgil Lenning loves to travel and wishes he could go even more often. Help him out by talking to him about international trends, cultural communication differences or why competence beats nationality. Connect with Torgil here

Antoine Lhosmot, Country Manager France

Antoine is fan of architecture and urban planning. But what he prefers is to build bridges between candidates and employers across borders. Travel with him between France, Switzerland, Benelux and many other countries with the ideal talent interaction as a destination.



Guillaume Caramalli, Clients Relations Manager France

Both the ski slopes of Méribel and the last HR communication trends don’t have any more secrets to hide from Guillaume. He will be happy to share them with you or your CEO along with glass of Bordeaux.


Ulrike Weiter, Research Analyst

Ulrike Weiter has a diploma in Psychology and loves crunching data and collecting the findings that will help you to improve your Candidate Experience. Talk to her about Modern Recruitment, Gen "Why" or in case you need psychological advice.  Connect with Ulrike.

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Viola Baldoni, Research Analyst Italy

People always told me: if you can translate Ancient Greek texts, you will be able to do everything in your life. That´s true...even moving from Italy to Stockholm, where without marble statues, I am working and improving my knowledge on research and employer branding. The secret? Meraki, of course!  Connect with Viola