Get first-hand data, never shown before, plus the official results and insights of the Online Talent Communication Study US 2016. Join us for an afternoon full of discussions you won't find elsewhere, and experience Potentialpark's unconventional style of making events personal, informal and enjoyable.


February 19th, 2016 (EVENT CLOSED)

Offical Event: 1:30 PM  - 4:30 PM

Networking:  4:30 PM - 6:00 PM

KPMG office, 345 Park Avenue 

New York City


We are connecting industry leaders. Meet the companies that others benchmark against. The OTaC Conference 2016 in New York is by invitation only. Haven't received an invitation but you are interested in joining? Request your ticket here!


1:30 Welcome & Introduction
Greg Wells, Elisabeth Wicklin, Torgil Lenning, KPMG
1:45 Abolishing Excuses in HR Marketing
Julian Ziesing, Potentialpark
2:15 Breakout Session One
2:30 GEICO Case Study
2:45 Breakout Session Two


3:30 The Voice of Candidates
Julian Ziesing, Potentialpark
3:50 Breakout Session Three
4:05 OTaC Awards





Elisabeth Wicklin, CEO Potentialpark Group

Elisabeth believes in sharing and referrals. She enjoys working with dedicated people in an international environment, learning new things, meeting people, challenging them and being challenged. She is walking so fast that her daughters are almost flying next to her side when holding her hands. That's why her nickname is "the Moose".

Greg Wells, Business Solutions US

An American expat loving his new life in Sweden, Greg is especially interested in understanding how companies are adapting employer branding strategies to reach an increasingly globalized talent pool. Connect with Greg and learn more about our US OTaC Rankings. 


Dorota Rautianien, Head of Research

Dorota Rautiainen does not only update the HR world on the latest trends about Online Communication, she also takes her research mission to her colleagues. Next to studying GenY and their online behavior she loves to test new recipes on her peers.

Torgil Lenning, Chairman & Founder

Torgil Lenning loves to travel and wishes he could go even more often. Help him out by talking to him about international trends, cultural communication differences or why competence beats nationality.


Julian Ziesing, Business Developement

Julian has helped employers worldwide to understand talent since 2002. He sees the candidate experience as an entrepreneurial challenge: be courageous, take risks, break some rules! In his spare time, he likes to clear his head with tea, tennis and literature about philosophy and psychology.


Björn Wigeman, Head of Client Relationship Management

Björn has a background in viral marketing. Through the last years, he has been working with some of Potentialpark's global clients, setting up their strategies for employer branding and communication. He has a special place in his heart for the US market. Please talk to him about your latest ideas, and he will be sure to share his.

Catherine Burkinshaw, Client Relationship Manager

Catherine loves to make connections with people across cultures, and combines international life with a penchant for tea and crafting. Talk to her about creating authentic interactions in a global environment. Connect with Catherine here.


Sven Schulz, Country Manager DACH

Sven Schulz is a coffee addict that loves being on the road and meeting with his clients. If you are interested in Social Media Channels, innovative Employer Branding and Swedish coffee #talktoSven