THE OTaC JOURNEY

The OTaC journey does not only identify new trends in the way candidates communicate with your employer brand, but also gives you valuable insights in their use of online communication channels and sources of frustrations.

Together with our global annual survey and the auditing of the online activities of top employers across industries, we have helped leading companies all over the world to understand their target groups better, benchmark with their competitors and get the right tools at hand to strengthen their recruiting and employer branding activities.


WHY WORK WITH OTaC

Ranking Studies

Benchmark your efforts against top employers per country, based on preferences and priorities.

Perception Panels

Test the implementation of your communication channels with your target group and measure the employer brand impact, with direct feedback.

Best Practice & Expert Analysis

Learn more about global best practices, get expert feedback and discuss with us during workshops.

Trend Studies

Stay ahead of the newest trends in recruitment communication and attract the right talent with the right channels for your message.


LEARN MORE


AWARD CEREMONIES

Every year, we invite employers to our Award Ceremonies in Frankfurt, Paris and New York. We reward the top 30 companies according to our OTaC Study and share results and trends from our most recent research. Our goal is to connect, share knowledge with top employers worldwide and recognize all the hard work and forward-thinking done in the past year.

Visit our Event Calendar for more information about the 2015 OTaC Award Ceremonies.

Interested in learning more about the OTaC Journey? Contact us for more information or sign up for our Potentialpark newsletter. 


Dorota Rautiainen

Research & Media

dorota.rautiainen@potentialpark.com

+46 85000 2130


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