How do we calculate our rankings? 

Every year, in our Online Talent Communication (OTaC) study we rank employers based on their ability to meet candidate expectations for communication across four channels. The ranking is based on a representative survey worldwide. The respondents rate the importance of features, functions and pieces of information, reflecting candidates preferences and priorities. With this checklist, we evaluate Career Websites and Channels of top employers globally. The rankings, results and benchmarks are available in the following editions: US, European, Asia, Germany, France, UK, Italy and Poland.


  • A representative survey of students and graduates with over  15,000 respondents worldwide and over 1,000 per market or region. 
  • An annually updated list of criteria and features for Online Career Channels: Career Website and ATS, Social Media and Mobile Channels. The list reflects candidates preferences and priorities, and it is updated in focus groups.
  • An evaluation of the online presence of more than 600 companies globally.