Chasing talent and converting applicants: These employers have the best strategy

Press Release for EU
In many European countries the lowest unemployment rates are reached since 2008, and companies are struggling more than ever to meet their recruitment needs. Many employers are working harder than ever to attract candidates and convert applicants. In this challenging recruitment period, which companies have the best strategies for online attraction and candidate experience? Potentialpark’s annual study investigates how well employers meet candidate expectations, and the publication of their 2017 rankings show which companies are best in class.

Download the full press release here.

Le palmarès des entreprises qui recrutent avec leur temps

Les résultats de l’étude OTaC 2017 Luxembourg de Potentialpark montrent que les employeurs luxembourgeois font preuve d’une plus grande adaptabilité dans leurs modes de communication tout en faisant face à une transition technologique de plus en plus rapide. La 3è édition luxembourgeoise de cette enquête montre que les jeunes diplômés connectés à de multiples canaux et devices sont en attente de transparence, d’inspiration et de simplicité dans leur expérience digitale de candidat.

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Chasing talent and converting applicants: These employers have the best strategy

As the US reaches the lowest unemployment rate since 2008, companies are struggling more than ever to meet their recruitment needs. Many employers are working harder than ever to attract candidates and convert applicants.
In this challenging recruitment period, which companies have the best strategies for online attraction and candidate experience? Potentialpark’s annual study investigates how well employers meet candidate expectations, and the publication of their 2017 rankings show which companies are best in class. This year’s top three companies: GEICO, SAP, and UnitedHealth Group were clear leaders out of 110 employers from a mix of different industries.

Download the full press here.

Candidati italiani: quando l’amore per il brand non basta

Dal quarto studio OTaC italiano condotto da Potentialpark emerge che le aziende stanno mostrando una grande adattabilità nella loro comunicazione ai candidati, di fronte ad una crescente transizione tecnologica e di comportamento dei giovani.
Da un lato le aziende si stanno confrontando con i professional e social network (e.g. LinkedIn e Facebook), più veloci e intuitivi, per quanto riguarda i sistemi di ricerca lavoro e candidatura online. Dall’altro lato si stanno confrontando con un mercato di candidati dinamico ed esigente, con bisogno di trasparenza e semplicità per la candidate experience digitale.

Download the full press release here