Mobile recruiting is a thriving trend amongst jobseekers and employers. Potentialpark’s M-Com study provides a comprehensive overview of what it takes to recruit and build an employer brand through mobile media.

Potentialpark’s annual Online Talent Communication (OTaC) study is a cohesive assessment of all major online communication channels. Consisting of global research, annual benchmarks, expert analyses, and on-demand research and advice, the OTaC study aims to provide employers with a toolbox for improving the candidate experience of their recruitment communication activities. View OTaC rankings 2012 here.

The corporate career website is the hub for all online talent communication. Potentialpark’s Top Employer Web Benchmark (TEWeB) study helps employers improve their career website by giving them in-depth insight into the candidates’ perspective of recruitment communication.

Our research shows that the majority of jobseekers are frustrated by impersonal and non-transparent online application processes. An unfriendly application system is not only cumbersome for applicants, it also has a negative impact on the employer brand. With the help of APOLLO, employers can take an informed and proactive approach to improving the candidate experience of their online application process.