Results Releases

“Mobile Recruitment: A Thriving Trend Amongst Job Seekers”

Results Release, November 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

Potentialpark surveyed 30 000 job seekers worldwide regarding their attitude towards mobile recruitment. The results, which are featured in Potentialpark’s annual Online Talent Communication (OTaC) study, say it all: when it comes to mobile recruitment, job seekers are not waiting for employers to get a handle on it. Employers without a mobile recruitment strategy may be missing out on more than they think – the majority of job seekers are ready and waiting to get started today, and some already have.

“Talent interaction: Does Facebook beat LinkedIn?”

Results Release, July 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

According to Potentialpark’s Online Talent Attraction & Communication study 2011, the findings can be summarized as: LinkedIn is where it is expected to happen, but Facebook is where it actually happens. Does the social network overtake the business networks as the number one platform to interact with talent?

“Many link, few connect”

Results Release, February 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

Employers and job seekers share the vision to make the internet the hub for all career activities. Companies invest more energy than ever into their online communication tools. Reality, however, shows that they are struggling with high expectations and the fast evolution of the internet.