OTaC – Online Talent Communication Study – Europe
Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.
Key Facts about European Edition
19,551 respondents
242 ranking criteria
380 communication channels analyzed
137 evaluated employers
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| Allianz | 1 |
| Accenture | 2 |
| Roche | 3 |
| Accor | 4 |
| Daimler | 5 |
| BASF | 6 |
| Intel | 7 |
| Bertelsmann | 8 |
| Ernst & Young | 9 |
| Microsoft | 10 |
| Deloitte | 11 |
| IBM | 12 |
| Telefónica | 13 |
| PwC | 14 |
| GE | 15 |
| Siemens | 16 |
| Reckitt Benckiser | 17 |
| Shell | 18 |
| RBS | 19 |
| DHL | 20 |
| EADS | 21 |
| Bayer | 22 |
| KPMG | 23 |
| Credit Suisse | 24 |
| 3M | 25 |
| AstraZeneca | 26 |
| BT | 27 |
| Deutsche Bank | 28 |
| BNP Paribas | 29 |
| SAP | 30 |
Within the OTaC research, the TEWeB Study focuses on Career Websites.
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| Accenture | 1 |
| Ernst & Young | 2 |
| Allianz | 3 |
| Shell | 4 |
| Accor | 5 |
| Bertelsmann | 6 |
| Daimler | 7 |
| Intel | 8 |
| DHL | 9 |
| BASF | 10 |
| PwC | 11 |
| BNP Paribas | 12 |
| Roche | 13 |
| IBM | 14 |
| BMW | 15 |
| ASML | 16 |
| Siemens | 17 |
| Deloitte | 18 |
| Baloise | 19 |
| Credit Suisse | 20 |
| Airbus | 21 |
| Telefónica | 22 |
| BT | 23 |
| Bayer | 24 |
| Thales | 25 |
| Reckitt Benckiser | 26 |
| Bank of America ML | 27 |
| Santander | 28 |
| Aviva | 29 |
| HSBC | 30 |
APOLLO Study focuses on Online Application Processes and Systems.
Top 30 Ranking 2013
Company | ATS Provider | Ranking 2013 |
|---|---|---|
| Roche | Oracle - Taleo | 1 |
| DHL | Oracle - Jobpartners | 2 |
| Allianz | SAP | 3 |
| Ernst & Young | Oracle - Taleo | 4 |
| Bertelsmann | Embrace | 5 |
| Mars | Oracle - Taleo | 6 |
| Intel | Oracle - Taleo | 7 |
| Bombardier | Oracle - Taleo | 8 |
| Accor | Homegrown / Other | 9 |
| Thales | Oracle - Taleo | 10 |
| BAT | OAF | 11 |
| Philips | Oracle - Taleo | 12 |
| Vodafone | Oracle - Taleo | 13 |
| Daimler | Oracle - Peoplesoft | 14 |
| Accenture | Oracle - Taleo | 15 |
| Ericsson | Oracle - Taleo | 16 |
| Vestas | Oracle - Taleo | 17 |
| HSBC | Oracle - Taleo | 18 |
| BMW | Homegrown / Other | 19 |
| 3M | Oracle - Taleo | 20 |
| RBS | GTI | 21 |
| AXA | Lumesse - iGrasp | 22 |
| Santander | Lumesse - TalentLink | 23 |
| Procter & Gamble | Oracle - Taleo | 24 |
| Siemens | SAP - SuccessFactors | 25 |
| BASF | SAP | 26 |
| BP | GradWeb | 27 |
| Reckitt Benckiser | Oracle - Taleo | 28 |
| MAN | SAP | 29 |
| Shell | Jobstreet | 30 |
Within the OTaC research, the S-Com Study focuses on Social Networks, Professional Networks and Blogs.
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| GE | 1 |
| Roche | 2 |
| Accenture | 3 |
| Microsoft | 4 |
| AstraZeneca | 5 |
| Novo Nordisk | 6 |
| Allianz | 7 |
| Telefónica | 8 |
| KPMG | 9 |
| Bain & Company | 10 |
| BASF | 11 |
| 3M | 12 |
| IBM | 13 |
| BT | 14 |
| Accor | 15 |
| Reckitt Benckiser | 16 |
| Deutsche Bank | 17 |
| Nokia | 18 |
| PwC | 19 |
| Deloitte | 20 |
| Bertelsmann | 21 |
| SAP | 22 |
| CERN | 23 |
| Adobe Systems | 24 |
| ABB | 25 |
| The Linde Group | 26 |
| Ernst & Young | 27 |
| RBS | 28 |
| Intel | 29 |
| ING | 30 |
Contact us Please contact us for more information, complete ranking, trends and specific benchmark analysis
Christoph Skrobol
