Employer Rankings | Europe

OTaC – Online Talent Communication Study – Europe

Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.

Key Facts about European Edition

16239 respondents
325 ranking criteria
813 communication channels analyzed
140 evaluated employers

onlinetalent_2014_200The OTaC Overall Ranking covers employers’ performance across eight major channels: Career Website, Online Application, Social and Professional Networks such as Facebook, Twitter, LinkedIn, YouTube, Xing and Viadeo, Blogs, Mobile Career Websites and Career Apps.

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Allianz10
Accenture20
Accor31
IBM48
KPMG518
Deloitte65
Intel70
Roche8−5
Telefónica94
Siemens106
CERN1132
EY12−3
GE132
adidas Group140
AstraZeneca1511
SAP1613
EADS (Airbus)174
Reckitt Benckiser18−1
Unilever1938
L'Oréal2019
UBS2149
Total2223
Shell23−5
BASF24−18
HSBC2515
Microsoft26−16
Credit Suisse27−3
Novo Nordisk288
Procter & Gamble294
PwC30−16

careerwebsite_talent_2014_200OTaC Career Website

Within the OTaC research, the Career Website Study focuses on Career Websites.

Formerly known as TEWeB – Top Employer Web Benchmark

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Allianz12
Accenture2−1
Accor32
IBM410
KPMG532
EY6−4
EDF724
RBS827
DHL90
Intel10−2
Credit Suisse119
Total1227
Reckitt Benckiser1313
Baloise145
CERN1545
Deloitte162
Procter & Gamble1731
Shell18−14
Telefónica193
AstraZeneca2055
Roche21−8
SAP2244
PwC23−12
Microsoft2419
Siemens25−8
Bertelsmann26−20
AXA2723
HSBC282
Schneider Electric2951
Airbus30−9

topponline_application_2014_200OTaC Online Application

Within the OTaC Research, the Online Application Study focuses on Online Application Processes and Systems.

Formerly known as APOLLO – Applying Online & Loving It – The Online Application & ATS Study

 
Top 30 Ranking 2014

Company
Service Provider
Ranking 2014
Difference 2013
AccorHomegrown / Other18
IBMnetMEDIA242
AccentureOracle - Taleo312
RocheOracle - Taleo4−3
MarsOracle - Taleo51
DHLOracle - Jobpartners6−4
EDFHomegrown / Other767
IntelOracle - Taleo8−1
Reckitt BenckiserHomegrown / Other919
SiemensWCN1015
AllianzSAP - SuccessFactors11−8
EYOracle - Taleo12−8
Credit SuisseWCN1351
HSBCOracle - Taleo144
ABBHomegrown / Other1521
Procter & GambleOracle - Taleo168
AstraZenecaOracle - Taleo1771
ShellKenexa - Brassring1812
BNP ParibasOracle - Taleo1928
adidas GroupSAP - SuccessFactors200
BaloiseOracle - Taleo2121
BombardierOracle - Taleo22−14
BATKenexa - Brassring23−12
DeloitteGTI249
SAPSAP256
UBSKenexa - Brassring2624
UnileverOracle - Taleo2780
Bank of America MLLumesse - iGrasp2848
TotalHomegrown / Other2927
PhilipsOracle - Taleo30−18

socialtalent_2014_200 Social Media Talent Interaction

Within the OTaC research, the Social Media Study focuses on Social Networks, Professional Networks and Blogs.

Formerly known as S-Com – Social Network Communication – Facebook, Twitter, Blogs, LinkedIn, Xing, Viadeo

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Allianz16
Accenture21
Roche3−1
KPMG45
Deloitte515
GE6−5
IBM76
Accor87
Capgemini934
Telefónica10−2
Unilever1130
L'Oréal1220
adidas Group130
Novo Nordisk14−8
PwC154
Microsoft16−12
AstraZeneca17−12
SAP184
Siemens1917
BT20−6
BASF21−10
EY220
3M23−11
EADS (Airbus)2410
Intel254
European Institutions269
RBS271
Nestlé280
Nokia29−11
Johnson & Johnson3021

mobiltalent_2014_200OTaC Mobile Talent Interaction

Within the OTaC research, the OTaC Mobile Study focuses on Mobile Communication.
Formerly known as M-Com – Mobile Communication – Mobile Career Websites, Career App

 
Top 30 Ranking 2014

Company
Ranking 2014
Orange1
Allianz2
KPMG3
Bayer4
Goldman Sachs5
Capgemini6
EADS (Airbus)7
Bertelsmann8
Société Générale9
Deloitte10
Intel11
CERN12
UBS13
Telefónica14
Shell15
Coloplast16
BMW17
Solvay18
Accor19
IBM20
Sandvik21
HSBC22
Electrolux23
L'Oréal24
Tieto25
J.P. Morgan26
Diageo27
Daimler28
GE29
Accenture30

If want to be ranked by us, get more information, complete ranking, trends and specific benchmark analysis in next edition, please send an email to: info@potentialpark.com

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Please contact us for more information, complete ranking, trends and specific benchmark analysis

Antoine Lhosmot
Antoine Lhosmot