Key Findings

Results Releases

“ONLINE RECRUITMENT: MATCH ME IF YOU CAN”

Results Release, February 2013
Source: Potentialpark’s Online Talent Communication (OTaC) Studies 2013

Potentialpark surveyed 26,874 students and graduates in the US, Europe and Asia regarding their attitude towards online, social and mobile recruitment, and tested the online presences of 694 top employers. The results, which are featured in Potentialpark’s annual Online Talent Communication (OTaC) Study 2013, say it all: Today’s graduates are miles ahead of the employers in using career websites, social and professional networks as well as in their open mindset for smartphone usage. They expect employers to follow them and to pave their personal way to the right, fulfilling career – they go online for the perfect match. [...]

“Jobseekers are starting to go social and mobile to build their candidate brand – employers try to keep up”

Results Release, February 2012
Source: Potentialpark’s Online Talent Communication (OTaC) Studies 2012

Potentialpark surveyed more than 30,000 students and graduates about their preferences and priorities in online talent communication, and analyzed more than 2,400 online presences of top employers. The OTaC study covers 7 online channels and shows where jobseekers expect to find employers, and where employers need to catch up. This is the results release that shows the major global trends.

“Mobile Recruitment: A Thriving Trend Amongst Job Seekers”

Results Release, November 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

Potentialpark surveyed 30 000 job seekers worldwide regarding their attitude towards mobile recruitment. The results, which are featured in Potentialpark’s annual Online Talent Communication (OTaC) study, say it all: when it comes to mobile recruitment, job seekers are not waiting for employers to get a handle on it. Employers without a mobile recruitment strategy may be missing out on more than they think – the majority of job seekers are ready and waiting to get started today, and some already have.

“Talent interaction: Does Facebook beat LinkedIn?”

Results Release, July 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

According to Potentialpark’s Online Talent Attraction & Communication study 2011, the findings can be summarized as: LinkedIn is where it is expected to happen, but Facebook is where it actually happens. Does the social network overtake the business networks as the number one platform to interact with talent?

“Many link, few connect”

Results Release, February 2011
Source: Potentialpark’s TEWeB, APOLLO and Trend research 2011

Employers and job seekers share the vision to make the internet the hub for all career activities. Companies invest more energy than ever into their online communication tools. Reality, however, shows that they are struggling with high expectations and the fast evolution of the internet.