Employer Rankings | Germany

OTaC – Online Talent Communication Study – Germany

Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.

Key Facts about German Edition

1.408 respondents
325 ranking criteria
897 communication channels analyzed
147 evaluated employers

onlinetalent_2014_200The OTaC Overall Ranking covers employers’ performance across eight major channels: Career Website, Online Application, Social and Professional Networks such as Facebook, Twitter, LinkedIn, YouTube, Xing and Viadeo, Blogs, Mobile Career Websites and Career Apps.

 
Top 30 Ranking 2014

Company
Rank 2014
Diff Last year (Rank)
Fresenius10
Deutsche Telekom20
Allianz31
Ernst & Young41
Bertelsmann53
Otto617
Accenture70
ThyssenKrupp8−5
Daimler9−3
Continental1010
Bayer11−2
Deutsche Post DHL12−2
TÜV NORD1324
Deloitte1424
DATEV156
Siemens1614
Bertrandt1731
Rohde&Schwarz18−7
zeb/19−3
Merck207
ProSiebenSat.1 Media2136
IBM2223
Roche23−6
adidas Group2418
BMW25−11
Commerzbank260
ALTANA2717
BASF28−15
Bosch29−17
Tchibo3026

careerwebsite_talent_2014_200OTaC Career Website

Within the OTaC research, the Career Website Study focuses on Career Websites.

Formerly known as TEWeB – Top Employer Web Benchmark

 
Top 30 Ranking 2014

Company
Rank 2014
Diff Last year (Rank)
Fresenius12
Deutsche Telekom20
ThyssenKrupp3−2
Ernst & Young42
TÜV NORD552
Otto641
Deutsche Post DHL7−2
Allianz81
zeb/9−2
Accenture105
Continental113
RWE1211
Daimler133
Rohde&Schwarz14−6
ProSiebenSat.1 Media15−7
Eismann16−12
Merck179
Bertelsmann18−8
Volkswagen192
Deloitte2018
ERGO21−3
Bosch22−10
ALTANA236
DATEV24−7
BASF25−6
Bertrandt2628
Postbank27−16
KPMG28−3
PwC29−7
Sanofi3070

topponline_application_2014_200OTaC Online Application

Within the OTaC Research, the Online Application Study focuses on Online Application Processes and Systems.

Formerly known as APOLLO – Applying Online & Loving It – The Online Application & ATS Study

 
Top 30 Ranking 2014

Company
ATS Provider
Ranking 2014
Diff from last year
FreseniusSoftgarden - Taloom10
Deutsche TelekomOracle - Jobpartners20
AllianzSAP32
Deutsche Post DHLOracle - Jobpartners42
OttoSAP546
Ernst & YoungOracle - Taleo6-2
BilfingerSAP71
BertelsmannEmbrace82
Rohde&SchwarzSAP9-2
VolkswagenSAP102
ContinentalHomegrown / Other110
ThyssenKruppLumesse - TalentLink12-9
SiemensSAP - SuccessFactors139
IntelOracle - Taleo1434
TÜV NORDSoftgarden - Taloom1531
zeb/persis16-2
AccentureOracle - Taleo171
BoschSAP18-9
Union Investmentmilch & zucker - BeeSite1973
ABBSAP200
Dr. OetkerSAP2177
Tchibomilch & zucker - BeeSite2225
BertrandtSAP23-8
UnileverOracle - Taleo2450
MerckOracle - Taleo254
JenoptikSoftgarden - Taloom2623
Sky Deutschlandpersis27104
DATEVDVinci28-5
HenkelOracle - Taleo29-1
PhilipsOracle - Taleo3024

socialtalent_2014_200OTaC Social Media Talent Interaction

Within the OTaC research, the Social Media Study focuses on Social Networks, Professional Networks and Blogs.

Formerly known as S-Com – Social Network Communication – Facebook, Twitter, Blogs, LinkedIn, Xing, Viadeo

 
Top 30 Ranking 2014

Company
Rank 2014
Diff Last year (Rank)
Allianz12
Fresenius2−1
Deutsche Telekom3−1
Roche43
Bayer57
Deutsche Lufthansa643
Bertelsmann71
Ernst & Young86
BMW91
Accenture10−4
IBM1145
adidas Group126
ProSiebenSat.1 Media1357
Hays14−10
Daimler15−10
Continental1623
Otto17−8
SMA181
PwC19−2
Commerzbank207
Capgemini Consulting2119
SAP2274
TÜV NORD2325
Deloitte2413
Stihl253
Deutsche Bahn26−13
Bain & Company274
L'Oréal28−5
DATEV2937
Dell302

mobiltalent_2014_200OTaC Mobile Talent Interaction

Within the OTaC research, the OTaC Mobile Study focuses on Mobile Communication.
Formerly known as M-Com – Mobile Communication – Mobile Career Websites, Career App

 
Top 30 Ranking 2014

Company
Rankings 2014
Fresenius1
Bertelsmann2
Bayer3
Goldman Sachs4
Daimler5
EADS (Airbus)6
Tchibo7
Telefónica8
Beiersdorf9
ThyssenKrupp10
Capgemini Deutschland11
Bertrandt12
Siemens13
UBS14
Deutsche Post DHL15
ALTANA16
Accenture17
Deloitte18
Otto19
Ernst & Young20
SCHOTT21
EnBW22
Capgemini Consulting23
Sanofi24
Haniel25
Deutsche Bahn26
Bilfinger27
BASF28
IBM29
Schaeffler Gruppe30

 

If want to be ranked by us,  for more information, complete ranking, trends and specific benchmark analysis in next edition, please send an email to: info@potentialpark.com

Contact us
 
Please contact us for more information, complete ranking, trends and specific benchmark analysis

Julian Ziesing

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