OTaC – Online Talent Communication Study – United Kingdom
Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.
Key Facts about the UK Edition
2,471 respondents
242 ranking criteria
308 communication channels analyzed
110 evaluated employers
Top 30 Ranking
Company | Ranking 2013 |
|---|---|
| Intel | 1 |
| Roche | 2 |
| Accenture | 3 |
| Ernst & Young | 4 |
| Sodexo | 5 |
| Deloitte | 6 |
| KPMG | 7 |
| Microsoft | 8 |
| Logica | 9 |
| Reckitt Benckiser | 10 |
| Grant Thornton | 11 |
| Barclays | 12 |
| IBM | 13 |
| PwC | 14 |
| Research in Motion (RIM) | 15 |
| BBC | 16 |
| Credit Suisse | 17 |
| AstraZeneca | 18 |
| L'Oréal | 19 |
| Shell | 20 |
| Deutsche Bank | 21 |
| J.P. Morgan | 22 |
| Procter & Gamble | 23 |
| Capgemini | 24 |
| BNP Paribas | 25 |
| The co-operative | 26 |
| BSkyB | 27 |
| DHL | 28 |
| Centrica | 29 |
| Enterprise Rent-a-Car | 30 |
Within the OTaC research, the TEWeB Study focuses on Career Websites.
Top 30 Ranking
Company | Ranking 2013 |
|---|---|
| Ernst & Young | 1 |
| Accenture | 2 |
| Intel | 3 |
| PwC | 4 |
| Logica | 5 |
| Credit Suisse | 6 |
| RBS | 7 |
| Shell | 8 |
| BNP Paribas | 9 |
| Research in Motion (RIM) | 10 |
| Deloitte | 11 |
| EDF Energy | 12 |
| British Army | 13 |
| BBC | 14 |
| Microsoft | 15 |
| The co-operative | 16 |
| IBM | 17 |
| Grant Thornton | 18 |
| BSkyB | 19 |
| RAF | 20 |
| J.P. Morgan | 21 |
| Reckitt Benckiser | 22 |
| DHL | 23 |
| Bank of America ML | 24 |
| Balfour Beatty | 25 |
| Aviva | 26 |
| HSBC | 27 |
| BT | 28 |
| Roche | 29 |
| Santander | 30 |
APOLLO Study focuses on Online Application Processes and Systems.
Top 30 Ranking
Company | ATS Provider | Ranking 2013 |
|---|---|---|
| Roche | Oracle - Taleo | 1 |
| BSkyB | Oracle - Taleo | 2 |
| Ernst & Young | Oracle - Taleo | 3 |
| Mars | Oracle - Taleo | 4 |
| Lloyds Banking Group | Advorto | 5 |
| Intel | Oracle - Taleo | 6 |
| BAT | OAF | 7 |
| DHL | Oracle - Jobpartners | 8 |
| ConocoPhillips | Oracle - Taleo | 9 |
| Barclays | GTI | 10 |
| Accenture | Oracle - Taleo | 11 |
| QinetiQ | Peoplefluent | 12 |
| RBS | GTI | 13 |
| Vodafone | Oracle - Taleo | 14 |
| Research in Motion (RIM) | Oracle - Taleo | 15 |
| Virgin | Homegrown / Other | 16 |
| 3M | Oracle - Taleo | 17 |
| AXA | Lumesse - iGrasp | 18 |
| Procter & Gamble | Oracle - Taleo | 19 |
| HSBC | Oracle - Taleo | 20 |
| Santander | Lumesse - TalentLink | 21 |
| Logica | Kenexa - Brassring | 22 |
| Sodexo | Oracle - Jobpartners | 23 |
| Transport for London | GradWeb | 24 |
| Reckitt Benckiser | Oracle - Taleo | 25 |
| BBC | Lumesse - iGrasp | 26 |
| Deloitte | GTI | 27 |
| EDF Energy | Kenexa - Brassring | 28 |
| Aon | Oracle - Taleo | 29 |
| Balfour Beatty | Homegrown / Other | 30 |
Within the OTaC research, the S-Com Study focuses on Social Networks, Professional Networks and Blogs.
Top 30 Ranking
Company | Ranking 2013 |
|---|---|
| Roche | 1 |
| GE | 2 |
| AstraZeneca | 3 |
| Enterprise Rent-a-Car | 4 |
| Oracle | 5 |
| Reckitt Benckiser | 6 |
| Telefónica | 7 |
| KPMG | 8 |
| Accenture | 9 |
| IBM | 10 |
| Grant Thornton | 11 |
| Bain & Company | 12 |
| RAF | 13 |
| Arcadia Group | 14 |
| Deutsche Bank | 15 |
| Microsoft | 16 |
| Intel | 17 |
| Sodexo | 18 |
| L'Oréal | 19 |
| The co-operative | 20 |
| Deloitte | 21 |
| Centrica | 22 |
| ABB | 23 |
| Capgemini | 24 |
| BBC | 25 |
| Research in Motion (RIM) | 26 |
| PwC | 27 |
| Unilever | 28 |
| Arriva | 29 |
| Towers Watson | 30 |
Please contact us for more information, complete ranking, trends and specific benchmark analysis.
Contact us Please contact us for more information, complete ranking, trends and specific benchmark analysis
Björn Wigeman
