Employer Rankings | UK

OTaC – Online Talent Communication Study – United Kingdom

Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.

Key Facts about the UK Edition

1,548 respondents
325 ranking criteria
566 communication channels analyzed
92 evaluated employers

onlinetalent_2014_200The OTaC Overall Ranking covers employers’ performance across eight major channels: Career Website, Online Application, Social and Professional Networks such as Facebook, Twitter, LinkedIn, YouTube, Xing and Viadeo, Blogs, Mobile Career Websites and Career Apps.

 
Top 30 Ranking 2014

Company
Ranking 2014
Diff. 2013
Accenture12
KPMG25
IBM310
Roche4−2
GE537
EY6−2
Deloitte7−1
AstraZeneca810
Capgemini915
RWE npower1023
Grant Thornton110
UBS1227
Unilever1346
Barclays Retail14−2
Intel15−14
Reckitt Benckiser16−6
PwC17−3
RBS1829
Siemens1924
Microsoft20−12
BSkyB216
Nestlé2236
Fidelity2331
Procter & Gamble24−1
Enterprise Rent-a-Car255
BT2619
Shell27−7
BAT2828
BBC29−13
HSBC3010

careerwebsite_talent_2014_200OTaC Career Website

Within the OTaC research, the Career Website Study focuses on Career Websites.

Formerly known as TEWeB – Top Employer Web Benchmark

 
Top 30 Ranking 2014

Company
Ranking 2014
Diff. 2013
Accenture11
Barclays Retail229
EY3−2
RBS43
KPMG542
Credit Suisse60
Reckitt Benckiser715
IBM89
AstraZeneca962
Intel10−7
PwC11−7
RAF128
Microsoft132
Fidelity1438
AXA1523
Enterprise Rent-a-Car1644
Grant Thornton171
BAT1821
EDF Energy19−7
Nestlé2060
Deloitte21−10
Procter & Gamble2214
Centrica2326
Deutsche Bank248
UBS2518
British Army26−13
British Airways2739
HSBC28−1
BAE Systems2945
BBC30−16

topponline_application_2014_200OTaC Online Application

Within the OTaC Research, the Online Application Study focuses on Online Application Processes and Systems.

Formerly known as APOLLO – Applying Online & Loving It – The Online Application & ATS Study

 
Top 30 Ranking 2014

Company
ATS
Ranking 2014
Diff. 2013
AccentureOracle - Taleo110
RocheOracle - Taleo2−1
BBCHomegrown / Other323
EYOracle - Taleo4−1
AstraZenecaOracle - Taleo573
BSkyBOracle - Taleo6−4
Barclays RetailOracle - Taleo73
IntelOracle - Taleo8−2
IBMnetMEDIA932
Procter & GambleOracle - Taleo109
BATKenexa - Brassring11−4
BlackBerrySAP123
Atkins GlobalOracle - Taleo1320
UBSKenexa - Brassring1430
Reckitt BenckiserHomegrown / Other1510
HSBCOracle - Taleo164
MarsOracle - Taleo17−13
DHLOracle - Jobpartners18−10
UnileverOracle - Taleo1975
RWE npowerHomegrown / Other2050
AMECKenexa - Brassring2154
MicrosoftHomegrown / Other2214
KPMGHomegrown / Other2334
The co-operativeHomegrown / Other2435
Lloyds Banking GroupHomegrown / Other25−20
QinetiQPeoplefluent26−14
ShellKenexa - Brassring2710
PrudentialOracle - Taleo2833
GEKenexa - Brassring2957
EDF EnergyHomegrown / Other30−2

socialtalent_2014_200OTaC Social Media Talent Interaction

Within the OTaC research, the Social Media Study focuses on Social Networks, Professional Networks and Blogs.

Formerly known as S-Com – Social Network Communication – Facebook, Twitter, Blogs, LinkedIn, Xing, Viadeo

 
Top 30 Ranking 2014

Company
Ranking 2014
Diff. 2013
Accenture18
Roche2−1
KPMG35
GE4−2
IBM55
Capgemini618
Unilever721
Deloitte813
RWE npower931
Grant Thornton101
PwC1116
Oracle12−7
AstraZeneca13−10
Siemens1444
Bloomberg1535
BSkyB1648
EY170
RBS180
Sodexo19−1
BT2018
Nestlé2110
Microsoft22−6
Jaguar Land Rover2323
RAF24−11
Intel25−8
Reckitt Benckiser26−20
UBS2728
Enterprise Rent-a-Car28−24
Citi2927
Deutsche Bank30−15

mobiltalent_2014_200OTaC Mobile Talent Interaction

Within the OTaC research, the OTaC Mobile Study focuses on Mobile Communication.
Formerly known as M-Com – Mobile Communication – Mobile Career Websites, Career App

 
Top 30 Ranking 2014

Company
Ranking 2014
Goldman Sachs1
KPMG2
Barclays Retail3
Capgemini4
Accenture5
Deloitte6
EE7
UBS8
Shell9
Enterprise Rent-a-Car10
Fidelity11
PA Consulting Group12
Lloyds of London13
J.P. Morgan14
CSC15
GE16
Grant Thornton17
CGI18
Morgan Stanley19
Siemens20
Sodexo21
BT22
Jaguar Land Rover23
RWE npower24
FCA25
DHL26
Nomura27
Teach First28
Deutsche Bank29
BNP Paribas30

 

If want to be ranked by us,  for more information, complete ranking, trends and specific benchmark analysis in next edition, please send an email to: info@potentialpark.com

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Please contact us for more information, complete ranking, trends and specific benchmark analysis

Björn Wigeman

Björn Wigeman