Employer Rankings | USA

OTaC – Online Talent Communication Study – USA

Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.

Key Facts about the US Edition

2,224 respondents
325 ranking criteria
796 communication channels analyzed
122 evaluated employers

onlinetalent_2014_200The OTaC Overall Ranking covers employers’ performance across eight major channels: Career Website, Online Application, Social and Professional Networks such as Facebook, Twitter, LinkedIn, YouTube, Xing and Viadeo, Blogs, Mobile Career Websites and Career Apps.

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Accenture10
General Motors20
UnitedHealth Group33
GEICO46
GE511
adidas Group616
AstraZeneca726
Intel8−4
Continental929
Roche10−5
UBS1125
AT&T123
Oracle137
PwC1456
Bayer1517
IBM1644
Dell17−6
L'Oréal1830
Deloitte19−6
Verizon20−8
EY21−18
Abbott Laboratories226
AB InBev2385
Raytheon240
Qualcomm2528
General Mills26−18
Sodexo270
3M28−9
Honeywell2929
Adobe Systems30−4

careerwebsite_talent_2014_200OTaC Career Website

Within the OTaC research, the Career Website Study focuses on Career Websites.

Formerly known as TEWeB – Top Employer Web Benchmark

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Accenture16
General Motors24
Credit Suisse35
AstraZeneca446
Intel5−1
UnitedHealth Group6−1
Continental762
PwC86
Bertelsmann9−7
GEICO10−7
Dell112
adidas Group1234
Altria1317
Deloitte14−2
Deutsche Bank152
Bayer1627
UBS173
3M189
Oracle193
AT&T2014
Microsoft2117
Morgan Stanley2213
Goldman Sachs23−12
IBM249
Pfizer2517
GE2645
Abbott Laboratories2713
Raytheon281
Bain & Company29−5
General Mills30−12

topponline_application_2014_200OTaC Online Application

Within the OTaC Research, the Online Application Study focuses on Online Application Processes and Systems.

Formerly known as APOLLO – Applying Online & Loving It – The Online Application & ATS Study

 
Top 30 Ranking 2014

Company
Service Provider
Ranking 2014
Difference 2013
DellOracle - Taleo115
IntelOracle - Taleo22
ContinentalWCN35
Dow ChemicalOracle - Taleo40
AstraZenecaOracle - Taleo5107
AccentureOracle - Taleo613
adidas GroupSAP - SuccessFactors717
RocheOracle - Taleo8−6
UnileverOracle - Taleo940
MerckOracle - Taleo1029
UBSKenexa - Brassring1116
UnitedHealth GroupOracle - Taleo12−6
ConocoPhillipsOracle - Taleo13−8
General MotorsOracle - Taleo14−3
Reckitt BenckiserOracle - Taleo15−8
QualcommHomegrown / Other1665
Johnson & JohnsonOracle - Taleo179
PhilipsOracle - Taleo18−8
Colgate-PalmoliveOracle - Taleo1911
Adobe SystemsOracle - Taleo2021
BayerSAP2129
GEKenexa - Brassring2247
AT&TOracle - Taleo2310
Marsh & McLennan Co.Oracle - Taleo240
Abbott LaboratoriesOracle - Taleo2536
ChaseOracle - Taleo269
L'OréalPeoplefluent2730
VerizonOracle - Peoplesoft281
Bristol-Myers SquibbOracle - Taleo2925
Morgan StanleyPeoplefluent30−9

socialtalent_2014_200OTaC Social Media Talent Interaction

Within the OTaC research, the Social Media Study focuses on Social Networks, Professional Networks and Blogs.

Formerly known as S-Com – Social Network Communication – Facebook, Twitter, Blogs, LinkedIn, Xing, Viadeo

 
Top 30 Ranking 2014

Company
Ranking 2014
Difference 2013
Sodexo10
GEICO29
Roche30
Oracle48
GE5−3
Accenture6−2
General Mills7−6
UnitedHealth Group816
General Motors9−4
adidas Group105
Verizon11−2
AB InBev1240
Allstate130
KPMG144
Honeywell1550
IBM1662
EY170
PwC1837
Northrop Grumman19−5
Johnson & Johnson2031
L'Oréal2114
AstraZeneca22−16
SAP230
AT&T24−8
Intel251
BlackRock260
HP27−19
3M28−5
Continental297
Boeing30−13

mobiltalent_2014_200OTaC Mobile Talent Interaction

Within the OTaC research, the OTaC Mobile Study focuses on Mobile Communication.
Formerly known as M-Com – Mobile Communication – Mobile Career Websites, Career App

 
Top 30 Ranking 2014

Company
Ranking 2014
Deloitte1
Bertelsmann2
Goldman Sachs3
Bayer4
Pfizer5
Accenture6
GE7
General Motors8
PepsiCo9
Raytheon10
UBS11
Shell12
Medtronic13
Abbott Laboratories14
Chase15
UnitedHealth Group16
Bank of America17
Amgen18
Cummins19
L'Oréal20
Brunswick21
KPMG22
IBM23
GEICO24
Siemens25
PwC26
Boeing27
ConAgra Foods28
AT&T29
EY30

 

If want to be ranked by us, get more information, complete ranking, trends and specific benchmark analysis in next edition, please send an email to: info@potentialpark.com

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Björn Wigeman
Björn Wigeman