OTaC – Online Talent Communication Study – USA
Every year, Potentialpark ranks more than 100 employers per country and region according to their Online Talent Communication. Without any influence of brand image and popularity, the study shows which employers are best at understanding talent and catering to job seekers’ changing communication behavior.
Key Facts about the US Edition
1,598 respondents
242 ranking criteria
410 communication channels analyzed
119 evaluated employers
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| Accenture | 1 |
| General Motors | 2 |
| Ernst & Young | 3 |
| Intel | 4 |
| Roche | 5 |
| UnitedHealth Group | 6 |
| Bertelsmann | 7 |
| General Mills | 8 |
| Microsoft | 9 |
| GEICO | 10 |
| Dell | 11 |
| Verizon | 12 |
| Deloitte | 13 |
| Reckitt Benckiser | 14 |
| AT&T | 15 |
| GE | 16 |
| Credit Suisse | 17 |
| Northrop Grumman | 18 |
| 3M | 19 |
| Oracle | 20 |
| HP | 21 |
| adidas Group | 22 |
| Deutsche Bank | 23 |
| Raytheon | 24 |
| Shell | 25 |
| Adobe Systems | 26 |
| Merck | 27 |
| Abbott Laboratories | 28 |
| Cummins | 29 |
| BASF | 30 |
Within the OTaC research, the TEWeB Study focuses on Career Websites.
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| Ernst & Young | 1 |
| Bertelsmann | 2 |
| GEICO | 3 |
| Intel | 4 |
| UnitedHealth Group | 5 |
| General Motors | 6 |
| Accenture | 7 |
| Credit Suisse | 8 |
| J.P. Morgan | 9 |
| ConocoPhillips | 10 |
| Goldman Sachs | 11 |
| Deloitte | 12 |
| Dell | 13 |
| PwC | 14 |
| Shell | 15 |
| Reckitt Benckiser | 16 |
| Deutsche Bank | 17 |
| General Mills | 18 |
| Verizon | 19 |
| UBS | 20 |
| Unilever | 21 |
| Oracle | 22 |
| Booz Allen Hamilton | 23 |
| Bain & Company | 24 |
| Barclays Capital | 25 |
| Roche | 26 |
| 3M | 27 |
| Thomson Reuters | 28 |
| Raytheon | 29 |
| Altria | 30 |
APOLLO Study focuses on Online Application Processes and Systems.
Top 30 Ranking 2013
Company | ATS Provider | Ranking 2013 |
|---|---|---|
| Ernst & Young | Oracle - Taleo | 1 |
| Roche | Oracle - Taleo | 2 |
| Bertelsmann | Embrace | 3 |
| Intel | Oracle - Taleo | 4 |
| ConocoPhillips | Oracle - Taleo | 5 |
| UnitedHealth Group | Oracle - Taleo | 6 |
| Reckitt Benckiser | Oracle - Taleo | 7 |
| Continental | Homegrown / Other | 8 |
| GlaxoSmithKline | Peoplefluent | 9 |
| Philips | Oracle - Taleo | 10 |
| General Motors | Oracle - Taleo | 11 |
| Cummins | Oracle - Taleo | 12 |
| HSBC | Oracle - Taleo | 13 |
| HP | Oracle - Taleo | 14 |
| Dell | Oracle - Taleo | 15 |
| NASA | Homegrown / Other | 16 |
| Baker Hughes | Oracle - Taleo | 17 |
| Accenture | Oracle - Taleo | 18 |
| 3M | Oracle - Taleo | 19 |
| Deloitte | Oracle - Taleo | 20 |
| Morgan Stanley | Peoplefluent | 21 |
| Booz Allen Hamilton | Oracle - Taleo | 22 |
| Microsoft | Homegrown / Other | 23 |
| adidas Group | Oracle - Jobpartners | 24 |
| General Mills | SAP | 25 |
| Johnson & Johnson | Oracle - Taleo | 26 |
| UBS | Kenexa - Brassring | 27 |
| Amgen | Kenexa - Brassring | 28 |
| Verizon | Oracle - Peoplesoft | 29 |
| Colgate-Palmolive | Oracle - Taleo | 30 |
Within the OTaC research, the S-Com Study focuses on Social Networks, Professional Networks and Blogs.
Top 30 Ranking 2013
Company | Ranking 2013 |
|---|---|
| General Mills | 1 |
| GE | 2 |
| Roche | 3 |
| Accenture | 4 |
| General Motors | 5 |
| AstraZeneca | 6 |
| Microsoft | 7 |
| HP | 8 |
| Verizon | 9 |
| Dell | 10 |
| GEICO | 11 |
| Oracle | 12 |
| Bain & Company | 13 |
| Northrop Grumman | 14 |
| adidas Group | 15 |
| AT&T | 16 |
| Boeing | 17 |
| KPMG | 18 |
| Abbott Laboratories | 19 |
| Deutsche Bank | 20 |
| Reckitt Benckiser | 21 |
| Ford | 22 |
| 3M | 23 |
| UnitedHealth Group | 24 |
| Humana | 25 |
| Intel | 26 |
| Raytheon | 27 |
| Grant Thornton | 28 |
| Procter & Gamble | 29 |
| Deloitte | 30 |
Please contact us for more information, complete ranking, trends and specific benchmark analysis.
Contact us Please contact us for more information, complete ranking, trends and specific benchmark analysis
Björn Wigeman
