Trend Studies: Social Media in Employer Branding
Each year, Potentialpark publishes a series of reports dealing with hot topics and trends in the field of Employer Branding and Talent Relationship. All reports both cover an extensive market overview as well as the job seeker and employer perspective.
| Key information |
- Results of a global Potentialpark survey with over 30,000 job seekers
- Covering job seekers’ preferences within: information-gathering, interaction on professional and social networks, expected content on various social media platforms, advantages of social media and job seekers’ concerns.
- Global survey data included in the report.
- Extra breakdowns for survey results available (EU, USA, Asia, China, France, Germany, UK, Southern Europe, CEE&Russia, Nordics&Baltics)
- Potentialpark’s expert analysis
- Vital trends and introduction to social media for HR
- 128 pages, delivered as a print copy
- 37 employer profiles covered, and nearly 200 evaluated in the analysis stage
- 43 insight cases (topical examples) on different aspects of employer social media activity
- 28 international social media presented in the report, including the holy trinity of social media
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