MEET YOUR FUTURE COLLEAGUES

Alexandros KILmPANSANIS, MARKETING & MEDIA 

 

What’s your current role at Potentialpark?

Marketing & Communications manager for Blind Applying

What do you like best about your job?

I love the interaction with the Blind Applying community, as well as the clients. I get to have direct contact with both sides and then act on their feedback, by providing them with interesting content and services.

What limits your job?

A smaller company means smaller budgets. On the other hand, there is room for flexibility and creative freedom!

Advice to candidates?

No pretense! Be yourself and be ready to work hard, but also have fun doing so. We love fresh, great ideas. Please bring some of them as well.

How does a typical day at work look like for you? What are your tasks?

It depends on the day! It’s always a varying combination of creativity and administration. From the creativity side, I get to attend ideation meetings with the project manager and create content for our social media pages (lots of Photoshop involved!). When it comes to administration, I am having calls with our clients communicating next steps and content plans. I am also answering to students’ questions about the campaign and get to work closely with our amazing tech team who helps us deliver the magic.

What is your background?

Even though I have had Marketing experience and done a Master’s in Business Administration, my Bachelor’s degree is in Geology, majoring in Meteorology and Climatology. These skills might have not helped me deal with the Swedish winter, but it was great to find out that at Potentialpark there are people from all kinds of backgrounds and interests

Why did you join Potentialpark?

Because the job market for young people has seen tremendous changes in the last few years. It’s exciting to observe all the developments in such a crucial topic, while being close to both students and employers, whether it is through the latest research findings or cool innovations like Blind Applying.

 What is the one thing you would like to change about your job?

I would prefer more resources available to help us deliver better work. The amount of hard work needed to maintain a high quality could be changed, but I know I wouldn’t like to change the people!

Where do you see yourself in 5 years?

Having acquired great knowledge and expertise to help brands reach & inspire more people.

What has been the most rewarding work experience at Potentialpark?

I’m very happy and proud of all the hard work that goes into Blind Applying, when we learn that a company has chosen an intern and that they are ready to start their own career adventure.

Potentialpark in 3 words:

Innovative. Heart-warming. Potential.

Anything else you want to add:

The name Potentialpark says it all. There is a lot of opportunity for self-development through one’s own initiative and a long list of clients eager for knowledge and innovation in employer branding. It’s a great company to get responsibility and do work with impact and potential from day one!


LAURA BUSE, KEY ACCOUNT MANAGEMENT

 

What’s your current role at Potentialpark?

Key Account Manager, mainly on the German market. This means that I work in Sales and Client Relations.

What do you like best about your job?

Having a valid reason to call up some really important and interesting people and getting insights in a lot of different companies. It’s the perfect way to learn more about HR and employer branding and to expand my network.

Limitations about the job?

Potentialpark is not [yet] as well known as we’d like, and the whole “we do a study and a ranking on career websites of companies and blah blah blah” is not the easiest thing to explain to family, friends and people you meet at parties. So if you want people to start drooling when you mention your employer, Potentialpark might not be the right company for you.

Advice to candidates?

Prepare to be unprepared. After your first interviews you might think you know what’s coming for you, but let me assure you: you don’t. There’s much more to whatever it says on the job ad, we are changing with the needs of our clients and their candidates, and things can get crazy. But if you’re agile and can quickly adapt to new situations, you should be fine and even get a bit of enjoyment out of your daily work life.

How does a typical day at work look like for you? What are your tasks?

In the sales team there is one constant: calling (or trying to call) our clients or potential clients. This is what we do mainly, and what we enjoy. If you dislike calling, you won’t be happy with this job. Otherwise there’s no “typical work day”.

What is your background?

I have a bachelor degree in Public Relations from the Hochschule Hannover in Germany. After I moved to Stockholm I was looking for a job in communications. Working at Potentialpark made it clear to me that I enjoy key account management a lot more than PR.

Why did you join Potentialpark?

For my first interview I visited the Potentialpark Stockholm office and met the team. Everyone seemed young and fun and a bit crazy (which turned out to be true, though some people do look younger than they actually are). The people were the reason why I really wanted to get the job.

What is the one thing you would like to change about your job?

I’m a big fan of the 6 hour work movement where employees work for 6 hours instead of 8 but in a more efficient way. I’d love to have this at our company, so that we’d be able to enjoy even more of the Swedish lifestyle outside of work.

Where do you see yourself in 5 years?

Where: Probably still in Stockholm. I just love it here.
Doing what: Probably still doing sales/ client relations. But at a bigger company.

What has been the most rewarding work experience at Potentialpark?

Whenever I deliver our study results to a company and they REALLY get it and understand how they can work with it. Or in general when I talk to someone who gets how important employer branding and a good communication with prospective candidates is. Working with clients and colleagues who are inspired and enthusiastic and want to change things.

Potentialpark in 3 words:

Crazy, intelligent, surprising.