Top Employer Web Benchmark

The corporate career website is the hub for all online talent communication. Potentialpark’s Top Employer Web Benchmark (TEWeB) study helps employers improve their career website by giving them in-depth insight into the candidates’ perspective of recruitment communication.

We can help you…

  • Understand jobseekers’ preferences and priorities when it comes to career websites
  • Measure the candidate experience of your career website
  • Improve the impact of your career website on your Employer Brand

TEWeB
Top 30 rankings
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1

Ranking Study

Phase 1 – What to do

Benchmark your Career Website with the Top 100 per country, based on the candidates’ preferences and priorities.

2

Perception Panel

Phase 2 – How to do it

Test the implementation of your Career Website with your target group, measure its Employer Brand impact and get direct feedback and recommendations.

3

Best Practice & Expert Analysis

Phase 3 – Insight and inspirations

Learn about global best practices, get expert feedback about your online application and discuss this with us during a workshop.