Because no one should miss the opportunity to find the work and place where they belong
Social and professional networks, the rise of mobile recruitment and the needs of a highly skilled but also demanding generation have rapidly changed the HR world. From our annual OTaC Study to our student network Entrypark and the Employer Branding campaign Blind Applying - together Potentialpark Group is reshaping the future of Online Talent Communication.
"To learn how to use the new, evolving methods of communication is the challenge of our time. To support you with knowledge and insights about them is our mission. Let’s shape the future of recruiting and employer branding together.”
Torgil Lenning, Founder Potentialpark
As people are the competitive advantage of our time, we bring the candidates’ voice to the table. We equip employers with a knowledge-driven road map to become fit for demographic shift and digitization. In this way, we help companies to innovate
communication so that the right people and robots find engage and join them.
Our vision is to inspire communication, because no one should miss the opportunity to discover the work and place where they belong
WHAT OUR CLIENTS SAY ABOUT US
"Along a process of evolution of our employer branding it has been crucial to start from the analysis of the tools. Our question was: Are we communicating who we are and what opportunities can a candidate have with us? We tend to take it for granted from the inside but it's not always obvious to the outside. Potentialpark's research has helped us answer this question." - Claudia Valentini, Head of Recruitment, Décathlon
Over the past three years, working with Potentialpark has been instrumental in helping KPMG continue to build our online branding strategy allowing us to reach our target audience by providing them with the information and tools they need for their job search where and how they want to receive it. - Nicole Fritz, Director, KPMG Campus Recruiting Marketing
Working with Potentialpark has been important for Allianz S.p.A. in the moment of redesign and release of the new Career Website to have a quantitative support regarding the key characteristics to effectively communicate our brand as well as the qualitative recommendations from Potentialpark´s experts. - Laura Pavani, Head of Talent Management Allianz S.p.A