Why work with us

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Why work with us

Understanding Talent Since 2002

For almost a decade, Potentialpark has conducted market research about the information-gathering, decision-making and application processes of job seekers.

Our expertise is based on a global annual survey of 30,000+ jobseekers, and audits of the online activities of 500+ top employers, worldwide. Potentialpark has helped hundreds of companies across industries to understand their target group, benchmark with competitors, and sharpen their communication tools and employer brand.

Ranking Studies

Benchmark your efforts with the Top 100 per country, based on the candidates’ preferences and priorities.

Perception Panels

Test the implementation of your communication channels with your target group, measure its Employer Brand impact and get direct feedback.

Best Practice
& Expert Analysis

Learn about global best practices, get expert feedback about your communication tools and discuss this with us during a workshop.

Trend Studies

Maintain your position at the forefront of talent attraction. Benefit from Potentialpark´s aggregated knowledge of the hottest trends in recruitment communication.


We help you to…

  • understand the preferences and priorities of your target group
  • evaluate and improve your communication tools and channels
  • benchmark yourself against your competitors

  • communicate the success of your work
  • get support and buy-in from your team and your stakeholders