In today’s recruiting landscape it’s more important than ever
to attract and keep the right candidates.

Our studies bring you their voices so you know what
talent wants and needs from you.




of respondents would like to use their smartphones for career-related activities.



have quit an online application.

They report they don't get information they need in advance.


decided not to apply after visiting a career website.

They feel it doesn't say enough about the position and work environment.

Source: The Potentialpark Study 2017

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The most Talent Friendly employers:
Who are they?

The Potentialpark Ranking shows which employers are the best at understanding the needs and preferences of talent worldwide, across four major career channels.

The candidates' voice:
What do talent really want?

Candidates worldwide participate every year in the Potentialpark Study to share their preferences, needs, and expectations during the job search and application process. The results of the study are collected in the Talent Communication Report.

Your results in the Potentialpark Dashboard


Our reports are delivered in the Potentialpark Dashboard. It's easy to browse and easy to share with others. Access the data wherever you are.


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