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EUROPE SOCIAL MEDIA 2017
The OTaC Social Media Talent Interaction Ranking measures employers’ performance across major Social and Professional networks such as: Facebook, Twitter, LinkedIn, YouTube, Xing, Viadeo and Blogs.
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| Company | Ranking 2017 | Difference to 2016 |
|---|---|---|
| Allianz | 1 | +5 |
| UnitedHealth Group | 2 | New |
| IBM | 3 | +5 |
| Dell | 4 | +10 |
| L'Oréal | 5 | +24 |
| Unilever | 6 | +13 |
| Ericsson | 7 | +28 |
| SAP | 8 | -7 |
| 9 | New | |
| Accenture | 10 | -1 |
| AXA | 11 | +25 |
| Intel | 12 | -10 |
| AstraZeneca | 13 | +25 |
| Amazon | 14 | +55 |
| Capgemini | 15 | +74 |
| KPMG | 16 | +15 |
| Cisco | 17 | New |
| GE | 18 | +7 |
| adidas Group | 19 | -2 |
| Adobe Systems | 20 | +23 |
| Vodafone | 21 | +88 |
| Deloitte | 22 | -12 |
| Microsoft | 23 | +38 |
| Procter & Gamble | 24 | -3 |
| PwC | 25 | -21 |
| Continental | 26 | -8 |
| Bloomberg | 27 | +3 |
| Deutsche Bank | 28 | +19 |
| BCG | 29 | +35 |
| EY | 30 | -14 |
| Citi | 31 | +43 |
| Nokia | 32 | +18 |
| UBS | 33 | -7 |
| Roche | 34 | -21 |
| RB | 35 | -30 |
| BP | 36 | +1 |
| BASF | 37 | -25 |
| Tieto | 38 | +24 |
| Credit Suisse | 39 | -7 |
| Abbott | 40 | New |
| Goldman Sachs | 41 | -26 |
| Henkel | 42 | -2 |
| AccorHotels | 43 | -36 |
| Novo Nordisk | 44 | -17 |
| OSRAM | 45 | New |
| Airbus Group | 46 | -24 |
| Whirlpool | 47 | New |
| Schneider Electric | 48 | +22 |
| Oracle | 49 | -46 |
| McKinsey | 50 | +6 |
| Total | 51 | -23 |
| JTI | 52 | +58 |
| Daimler | 53 | +47 |
| GSK | 54 | +13 |
| CERN | 55 | -14 |
| BT | 56 | +15 |
| Metso | 57 | +35 |
| Michelin | 58 | +67 |
| SGS | 59 | +16 |
| AB InBev | 60 | New |
| DHL | 61 | +41 |
| ASML | 62 | -29 |
| Philip Morris International | 63 | -8 |
| HSBC | 64 | +22 |
| PUMA | 65 | +25 |
| 3M | 66 | -22 |
| Wärtsilä | 67 | +70 |
| King | 68 | +9 |
| BNP Paribas | 69 | +44 |
| European Institutions | 70 | -25 |
| Sandvik | 71 | -14 |
| Danone | 72 | -6 |
| Johnson & Johnson | 73 | -62 |
| Bain & Company | 74 | -26 |
| Morgan Stanley | 75 | -55 |
| ABB | 76 | -16 |
| Siemens | 77 | +2 |
| Dow Chemical | 78 | New |
| Maersk | 79 | -45 |
| Stora Enso | 80 | -34 |
| Shell | 81 | -28 |
| Orange | 82 | 0 |
| Lego | 83 | -24 |
| Bayer | 84 | +23 |
| E.ON | 85 | New |
| Philips | 86 | -3 |
| Telefónica | 87 | -63 |
| Engie | 88 | -15 |
| Amadeus | 89 | -21 |
| Skanska | 90 | -18 |
| Bertelsmann | 91 | -52 |
| Volvo Car Group | 92 | -29 |
| UPM | 93 | +23 |
| Coloplast | 94 | +25 |
| Aegon | 95 | -1 |
| MasterCard | 96 | +26 |
| Metro Cash & Carry | 97 | +33 |
| Thales | 98 | -47 |
| T-Systems | 99 | +15 |
| Mondelēz International | 100 | -5 |
If you want to be ranked by us, get more information, complete ranking, trends and specific benchmark analysis in next edition, please contact:
Abdou Ziat
abdou.ziat@potentialpark.com
+46 8 446 824 05