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EUROPE OTaC OVERALL

The OTaC Overall Ranking covers employers’ performance across four major channels: Career Website, Online Application, Social and Professional Networks (such as Facebook, Twitter, LinkedIn, YouTube, Xing and Viadeo, Blogs), and Mobile Career Communication (Websites and Apps).

 
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TOP 100 Rankings

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CompanyRanking 2017Difference to 2016
Allianz1+1
BASF2-1
Deloitte3+24
SAP4+20
UnitedHealth Group5New
Orange6+9
Roche7-3
KPMG8+25
Michelin9-1
Engie10+52
Henkel11-1
Airbus Group120
Intel13-10
AstraZeneca14+22
T-Systems15+125
Accenture16-10
DHL17+33
CERN18-1
Ericsson19+10
AccorHotels20-15
adidas Group21+72
Dow Chemical22New
EY23-9
L'Oréal24-11
AXA25+15
IBM26+19
Dell27-6
Novo Nordisk28+2
Capgemini29+20
Total30+29
Goldman Sachs31-9
Daimler32+42
ABB33-24
Procter & Gamble34+41
Microsoft35+21
Tieto36+11
Maersk37-12
H&M38-1
McKinsey39+75
GSK40+29
Bloomberg41+2
King42-10
HSBC43+14
Credit Suisse44+24
NN Group45+60
Google46New
UBS47+7
PwC48-41
Johnson & Johnson49-38
BP50-32
Skanska51-28
Nestlé52-13
Morgan Stanley53-27
Deutsche Bank54-12
BT55-21
J.P. Morgan56-28
Vodafone57-4
Amazon58+5
SGS59+32
Unilever60+7
Schindler61+83
Bayer62+2
Abbott63New
Adobe Systems64-26
Shell65-19
Société Générale66-25
Metro Cash & Carry67+60
ERG68New
Metso69+32
Nokia70+37
Sandvik71-11
Danone72+13
GE73-25
BNP Paribas74-13
Schneider Electric75+29
Philips76-3
Stora Enso77+15
Continental78-2
Bain & Company79+40
BCG80-10
ING81-30
Solvay82+46
Citi83-11
Oracle84-68
RB85-54
Mondelēz International86-4
Cisco87New
Ferrero88+1
JTI89-10
E.ON90+5
Hilti91+46
Thales92-57
Barry Callebaut93-28
LVMH94+38
Aegon95-1
OSRAM96New
ASML97-16
Siemens98-40
AB InBev99New
Nike100+20
 

Key Facts About The Europe Study 2017

128 employers evaluated

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340 criteria considered

735 communication channels audited

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21689 responses on our survey


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If you want to be ranked by us, get more information, complete ranking, trends and specific benchmark analysis in next edition, please contact:

Abdou Ziat
abdou.ziat@potentialpark.com
+46 8 446 824 05