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Discuss ideas and cases with an exclusive group of experts within HR, Talent Acquisition, and Recruitment Marketing.

15th & 16th of May, 2018


First tracks announced!

Smart tools for Recruitment Marketing
Show, tell and be inspired!

Analytics on Social Media - beauty and brains
Stats worth measuring and tomorrow's KPIs (Case study tbc)

Inbound strategies: Nurturing your silver medalists
Open discussion

Emerging vs. Experienced Talent
How to adapt engagement strategies (Case study tbc)


US Conference takeaways: Employee Advocacy and
Branded Social Media

Lessons from Dell and Verizon

Bye bye CV, Hello AI
Artificial intelligence in recruitment - where are we going? (Case Study tbc)

Review platforms. Friend or foe?
Learning from "The Shed" and more (Case study tbc)


We will also have sessions dedicated to our four topics Social Media, Career Website, Applying Online and Mobile where we share findings, listen to case studies and discuss latest developments.  Let us know if you would like to contribute! Contact your Account Manager or send an email to marketing@potentialpark.com


You are in good company! We will welcome representatives from Deutsche Telekom, Crédit Agricole, Allianz, Unibail Rodamco, Fresenius, BNP Paribas Italy, thyssenkrupp, Robert Bosch A/S, Orange, TÜV Nord - and more to come!

As a tradition at the Future Forum, we have invited experts from the hosting country who will join us for the second day. We will introduce you to some of the leading experts in talent communication in the Nordics. 


What you get at Future Forum

" Two days in an inspiring and beautiful place, with a perfect organization and rich exchanges that give us new ideas for facing our challenges.

Christiane Zélus, Employer Brand Attractivity at Michelin

" Future Forum is about understanding how other companies meet their recruitment challenges/opportunities/areas of opportunity and to see if those ideas can be implemented in our areas as well

Neil Daly Talent & Leadership Manager at EDF Energy

" It’s about sharing our journey and getting inspiration for the future.

Aurélie Roche, Employer Branding Manager at Danone



DAY 0 - May 14th from 17:30
Non official pre-conference activity and dinner

DAY 1 - May 15th 8:30 - 18:30
Official conference program and workshops followed by a dinner

DAY 2 - May 16th, 9:00 - 16:00
Conference and workshops continue


We will organize our activities around the center and recommend you to book a hotel not too far. 

Here some recommendations tested by our friends and families: 


Story Hotel Riddargatan
(use code FUTURE2018 when you look for rooms 13-15 May for 15% off; valid until 8 May)

Hotel Scandic Gamla Stan 
(use code SAVE or EARLY)

Hotel at Six


Future Forum in Amsterdam 2017

Impressions from previous years

London, 2016

Rome, 2015

Paris, 2014

Stockholm, 2013