Version 1.1

This version includes some information that includes the use of personal data of the dashboard so that the privacy policy is more complete.

Data Privacy Policy

We are pleased with your interest in our website. The protection of your privacy is very important to us. Therefore, we will process your data carefully, for a specific purpose or according to your consent and only in accordance with the legal requirements for data protection.

In this data protection policy, we inform you about the aspects of data processing within our website.

The responsible body in the sense of the data protection laws is:

Potentialpark Communications AB

Nygränd 10

11130 Stockholm

(hereinafter „Potentialpark“)

I. WHEN AND FOR WHAT PURPOSE DOES POTENTIALPARK COLLECT PERSONAL DATA?

In short, we process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. If you use our services, we will ask you for personal data (at the time of collection, we will explain which information is required and which you may voluntarily provide).

If you use one of our services (e.g. our newsletter, a registration or a contact form), you enter your data voluntarily. We use this data (such as name, email address, telephone) exclusively for the purpose for which you provide them (e.g. for processing contact requests) and only for the execution of our own business purposes.

When you access our website, information of a general nature is automatically recorded. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider and such like. This information is technically necessary in order to correctly deliver the contents of websites requested by you and is mandatory when using the internet. Anonymous information of this kind is statistically evaluated by us, in order to optimise our online appearance and the technology behind it.

If you are one of our customers, we process your personal data on the legal basis of fulfillment of a contract, i.e. The Customer Agreement. In this case, we will use your personal data in order to be able to communicate with you to provide support issues or similar. Once the effective time period of the Customer Agreement is over, we shall delete or anonymise any Personal Data when the Contract has expired or has been terminated.

We do not sell your personal data, nor do we use it for unspecified purposes.

Below we inform you in detail about the handling of your data.

II. OUR SERVICES IN DETAIL

The following explains our services to you in detail, particularly, the legal basis and the purpose of the data processing.

1. PERSONAL NEWSLETTER

If you have specifically registered for our newsletter, we will use your information to periodically send you personalised information about content that we find valuable such as rankings, events, and information about products and services.

For an effective registration, we need a valid email address. The data will be used exclusively for the newsletter and will not be passed on to third parties.

Standard technologies such as cookies or counting pixels are used in our newsletter.

Consent to the storage of your personal data and their use for the newsletter can be revoked at any time by sending an email to info@potentialpark.com. In addition, you can unsubscribe at any time via the “unsubscribe” link in every newsletter.

Purpose of data processing: Regular dispatch of newsletters by email to the email address provided by you.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. Potentialpark may transfer aggregated (anonymous) data to third party recipients. For the above-stated purposes, your Personal Data may be transferred to the following recipients:

  • Upsales Nordic AB, based in Sweden

  • Google LLC, based in the US

  • The Rocket Science Group LLC, based in the US

2. CONTACT FORM

If you contact us via email or using our contact form, the information you provide will be stored for the purposes of processing the request as well as for any follow-up questions and sending you any requested information, if applicable.

Purpose of data processing: Responding to your request.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. Potentialpark may transfer aggregated (anonymous) data to third party recipients. For the above-stated purposes, your Personal Data may be transferred to the following recipients:

  • Squarespace Ireland Limited, Ireland

  • Upsales Nordic AB, based in Sweden

  • Google LLC, based in the US

3. EVENTS

If you have registered for one of our events, we will use your information to send you updates about the event and to register your presence at the event itself.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. Potentialpark may transfer aggregated (anonymous) data to third-party recipients that have been subcontracted for storage purposes, including Your Personal Data. For the above-stated purposes, your Personal Data may be transferred to the following recipients:

  • Confetti Technology AB, based in Sweden

  • Upsales Nordic AB, based in Sweden

  • Google LLC, based in the US

4. CUSTOMER PROFILE

In order to always provide you with personally tailored information and to anticipate which products of ours you may be interested in, we will create a customer profile in our CRM (Customer Relationship Management) for you based on the information we have about you. We use existing information, such as your order, contact, subscription or registration history, preferences and interests that you actively share with us via your customer account or that we derive from your recorded interactions with our website.

Recipients of personal data: Your Personal Data will never be forwarded to any third party unless such usage is explicitly requested or permitted by you – either separately or in accordance with this privacy policy. In this particular case, we do not retain personal information for any longer than for the period of time that it was consented originally.

Potentialpark may transfer aggregated (anonymous) data to third party recipients. For this purpose we work with authorized repositories who comply with the GDPR:

  • Upsales Nordic AB, based in Sweden

  • Google LLC, based in the US

  • Cloudnet Sweden AB located in Frankfurt, Germany

5. RIGHT TO REVOKE YOUR CONSENT

If you use one of the services described that is based on consent, the following applies to:

Revoking consent: Consent that you grant is always voluntary and may be revoked at any time with effect for the future, without giving reasons. You can contact Potentialpark via info@potentialpark.com to do this.

III. COLLECTING DATA DURING YOUR VISIT TO OUR WEBSITE

Along with the information that you submit yourself, we collect other data from you during your visit through cookies and tracking. We would like to clarify this in the following.

1. COOKIES

“Cookies” are used on parts of our website. This standard technology refers to small text files that are stored in a browser when a user visits a website. The purpose can vary but in many cases is to make the user experience more convenient or more secure, among other things. Through this, we automatically receive certain data about your computer and your internet connection, such as your IP address, the browser used and operating system. Cookies may also be used to better tailor the offerings on a website to the visitor’s interests or generally improve the site based on statistical analysis.

You can decide whether the browser you use permits cookies or not. Please note that website functionalities may be restricted or even suspended if cookies are disabled.

Cookies cannot be used to start programs or transmit viruses to a computer. Using the information in the cookies, we can make navigation easier for you and allow our web pages to be displayed correctly.

Please see our cookie policy for more information about this.

2. USE OF GOOGLE ANALYTICS

This website uses Google Analytics, a web analysis service of Google Inc, (hereafter referred to as Google). Google Analytics uses "cookies", or text files stored on your computer that permit analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to a Google server in the United States and stored there. If IP anonymisation is activated on these websites, your IP address will first be abbreviated within member states of the European Union or in other signatory states of the European Economic Region Accords. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and abbreviated there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports about website activity and provide other services to the website operator related to the use of the website and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.

3. USE OF GOOGLE RECAPTCHA

To ensure sufficient data security when transmitting forms, in certain instances we use the reCAPTCHA service of Google Inc. This primarily serves to determine whether the submission is made by a natural person or is abuse by mechanical and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. However, your IP address will first be abbreviated by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area. The IP address transmitted from your browser in the reCAPTCHA process will not be conflated with other Google data unless you are logged into your Google account when you use the “reCAPTCHA” plug-in. The deviating data protection provisions of Google Inc. apply to this. More information about Google’s data privacy policies can be found at http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/

4. SOCIAL PLUG-INS

We offer you the option of using “social media buttons” on our website. We rely on the “Shariff” solution to protect your data in implementation. As a result, these buttons are only integrated onto the website as graphics that contain a link to the corresponding website of the button’s provider. Clicking this graphic will redirect you to the respective provider’s services. Your data will not be sent to the respective provider until then. As long as you do not click the graphic, there will be no exchange of any kind between you and the provider of the social media button. Information about the collection and use of your data in social networks can be found in the relevant provider’s respective terms and conditions of use.

We have integrated social media buttons for the following companies on our website:

    Facebook Inc. (1601 S. California Ave - Palo Alto - CA 94304 - USA)

    Twitter Inc. (795 Folsom St. - Suite 600 - San Francisco - CA 94107 - USA)

    Instagram (601 Willow Rd - Menlo Park CA 94025 - USA)

 IV. HOW DO WE KEEP YOUR INFORMATION SAFE

Potentialpark has taken the security measures required to protect Your Personal Data against unauthorized access, modification, and deletion. We strive to, at our best efforts, achieve and uphold an adequate level of integrity for your personal data as required by law. However, Personal Data may be disclosed, if it is necessary, in order to comply with applicable law or request from authorities, to preserve our legal interests or to detect, prevent, or pay attention to fraud and other security or technical matters.

V. OBLIGATION TO PROVIDE DATA, AUTOMATIC DECISION MAKING, PROFILING

1. DO I HAVE AN OBLIGATION TO PROVIDE DATA?

In the context of the contractual relationship, you must provide the personal data that is necessary for acceptance, implementation, and completion of the contractual relationship and for the fulfillment of the duties related to the contract, or that we are obliged by law to collect. Without this data, we will generally not be able to conclude or implement the contract with you.

2. TO WHAT EXTENT IS THERE AUTOMATED DECISION MAKING/PROFILING:

There is no automated decision making in accordance with art. 22 of the GDPR or profiling within the meaning of art. 4(4) of the GDPR.

VI. CHANGES TO OUR DATA PROTECTION PROVISIONS

We reserve the right to adjust this data privacy notice every so often so that it always meets the current legal requirements or to implement changes in our services in the data privacy notice, e.g. introducing new services. The new data privacy notice will then apply to your return visit.