We do research to spread knowledge and provide relevant data in the field of Talent Communication. We believe that the way employers speak to, and interact digitally with their candidates has a big impact on their employer brand, on their talent pipeline, and eventually on their success.
In the world of consumer products, all kinds of studies on behaviour and preferences are done to sell more. But what about the “other side”? People are the most important asset of today’s companies. With our studies, we want to find out what candidates expect to hear and read from companies and what they expect from the application process itself. These insights help employers to improve their digital Talent Communication, attract the right talent, and convince them to work for them.
Potentialpark has two different research approaches:
With the Potentialpark Study we collect every year statistical relevant data globally and turn them into insights for employers.
We ask a panel of candidates to test career channels and give direct feedback about a specific employer.