Lorenz Esposito


What is your story and how did you end up at Potentialpark?

I graduated from College of Charleston in May 2018. A few months later I moved to Sweden to pursue my dream of becoming a professional football player. I play football full time and work at Potentialpark as well in Digital Marketing. I started several smaller companies and enjoy living an entrepreneurial life style. After one season in Sweden, I met a player who worked for Potentialpark and he gave me a strong recommendation to check them out. Now I work here :)

What is your main priority as a Digital Marketing Specialist and what do you hope to achieve in your role?

As a digital marketing specialist, my main priority it to create turn MQL’s into SQL’s for our sales team while maintaining a strong united front as a company. I manage Potentialpark’s social media accounts and help to spread our companies product + values through different marketing tactics. I hope for Potentialpark to be the #1 inspiration for employer branders, talent acquisition managers and recruiters by 2020!

What is your nationality? And what languages can you speak? 

I was born in the United States of America, but I hold a Netherlands passport as well. I can only speak English. Maybe Italian…Depends who you ask.

Who are your role models?

My role models are my Mother, my Father, Gennaro Gattuso and Gary V.

What do you think is the most important piece of information for employer branders and talent acquisition managers to know right now?

I think it’s incredibly important for companies to utilize social media for recruiting. The power social media has in todays World is vast and it is not slowing down. If you pair a focus on social media with data on candidates provided by us, you will become one of the most sought after employers.

What do you like best about Potentialpark?

I love the people at Potentialpark. We are one big family. It is nice to look around the office and see people who genuinely care about my everyday life outside of work.

What is the best advice someone has given you?

Fear is an illusion.

What is your favorite song? 

Dance Monkey - Tones and I

What is your spirit animal and why?

Wolf - Because wolves have the ability to lead and to follow. While t

What excites you the most about talent acquisition for 2020?

I am excited to see how the use of data on candidates is optimized by employers. But I am also excited to see what new social media channels are used by companies for the Gen Z (I.e TikTok)

What activities do you do outside of Potentialpark?

Besides training with my football team, I enjoy swimming, working out at the gym and eating at Vanners Cafe.

What is your favorite sports team?

The actual best team in the World…Chelsea FC!