The Management Team

“Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.” – Paul Hawken.

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Henrik Cullgren
CEO
Henrik has spent his career developing, launching,  and selling knowledge at some of the world’s most well-known companies in the field. Since August 2018, he is leading Potentialpark’s growth journey.

 
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Nawres Caman
Head of Sales
With her passion for client value and experience, Nawres leads our sales team that brings their expertise in talent communication and employer branding to some of the largest employers in the world.  Her team helps our clients go from data to insights.


 
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Maryann Lee Mathew
Head of Research
Maryann is responsible for ensuring high quality in the development, execution and the delivery of  Potentialpark's knowledge and products. She leads these efforts by bringing the client needs and data insights closer.

 
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Jakob Gazelius
Head of Marketing
Jakob have been in the employer branding industry for almost a decade. Now he oversees Potentialpark´s global marketing initiatives. Ensuring that our content, conferences and data collection meet our high standards.

 
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Victor Manuel Zanabria Consuelo
Head of Digital Technology
Victor works with digital transformation, innovation and business strategy at Potentialpark, with a keen focus on how Potentialpark help employers to do digital Talent Communication better.

 
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Julian Ziesing
Talent Communication Expert
Julian has been working with Talent Communication for over 15 years. Working from Berlin, Germany, he takes on both roles in developing Potentialpark’s new products and services, as well as advising global clients. His passion is to understand talent and to help employers be more talent-friendly and competitive in the talent market.

 
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Mattias Åberg
Finance Manager
Mattias ensures Potentialpark’s finances are in order. With his diligence and eye for detail, he brings improvements in the company through feasible practices and operations.

 
 
 

Sales & Marketing Team

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.” - Lawrence Bossidy

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Funda Lundgren
German Country Manager

 
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Leonie Deisel
German Key Account Manager

 
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Riccardo Minunni
Italian Country Manager

 
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Guillaume Caramelli
France Country Manager

 
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Anna Blixt
U.S Country Manager

 
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Stephan Van Calker
U.S Key Account Manager

 
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Lorenz Esposito
Digital Marketing Specialist

 
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Luiza Nuernberg
Partnership Relations

Research & Digital

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Ying Hong
Senior Research Analyst

 
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Gideon Bayisa
Research Analyst

 
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Leah Rosa
Research Analyst

 
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Renzo Gonzales
Product Manager & Research Analyst

 
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Karthik Bosan
Backend Developer