Our Story

We bring you the voice of candidates providing knowledge and insights for shaping the future of recruitment

We are a market research company based in Stockholm, Sweden.

As thought leaders in the field of Talent Communication since 2002, we strive to bring the voice of the candidates to the table, because we believe that no one should miss the opportunity to find the work and place where they belong.

Every year, students worldwide take part in our Market Study and Perception Panels, to share with us their preferences and needs during their job search, and expectations about the job application process. Our in-depth analysis of this data helps local and international employers improve their career channels and stay updated with what is important for young talent.

Torgil Lenning   Founder

Torgil Lenning

"To learn how to use the new, evolving methods of communication is the challenge of our time. To support you with knowledge and insights about them is our mission. Let’s shape the future of recruiting and employer branding together.”

- Torgil Lenning


Torgil founded Potentialpark as he identified the strong need for business leaders to be competitive in attracting and recruiting the right talent. By bringing together talent, employers and academic institution worldwide, he wanted to bridge the gap in communication.

Since then a lot has changed on how candidates look for jobs and how employers find talent—still, understanding talent remains crucial in the recruitment market as it is developing faster than ever.