Products and Services

One of the major challenges of today’s Human Resources is securing the pipeline of talent. How do you attract the right candidates and make them want to work for you? How to decrease the dropout rate during the application process? Our products and services help employers understand the current status of their career channels and improve their digital communication and application process to create an outstanding candidate experience. 

We have divided the digital candidate experience in four areas: 


Career Website

The Career Website is the heart of the candidate experience, where you can showcase your organization and really stand out. It’s often the place where decisions for or against an application are taken. 


Social Media

Social Media has become one of the most important ways to attract and nurture candidates, and has changed recruitment for good. We provide guidance in the jungle of channels and where you should focus your efforts. 



Mobile devices have transformed the way we consume information and interact. They’re also game changers in the recruitment process. With our data you can take informed decisions to optimize your communication strategies.


Applying Online

The application process is crucial, from job ad to submitted application. What is state of the art, what causes dropouts and is your ATS provider keeping up with latest developments? We provide the answers. 


Global or local

Employer Value Propositions and communication strategies are often developed centrally while recruitment is local. Our research is truly glocal and we offer packages for many different set-ups: local, regional or global.

Our main languages for evaluating your channels are English, German, French and Italian.


Talent Communication Report

Market Study


This report shows you the status of your Talent Communication in different digital channels and is based on the annual Potentialpark Study. You’ll know where you do well and where you can improve compared to what candidates want. You’ll also see how you perform against your competitors. 
The report, together with the ranking, is a yearly overview of your efforts and achievements, and thus a unique KPI for your success in recruitment marketing.


In it you'll find:

  • Full rankings

  • Detailed evaluation of your channels

  • Benchmark with your competitors

  • Best Practices

  • Roadmap for improvements

  • Current trends of the young job seekers

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Local reports:
USA, UK, Germany, France, Italy

Regional reports:
Europe, Asia, and Global

The report is available for all four topics:

  • Career Website

  • Social Media

  • Applying Online

  • Mobile

The Talent Communication Report is also available for employers that are currently not represented in the Potentialpark Rankings.


Get your Career Website tested for free

Are you not yet in our rankings but you'd like to benchmark yourself with the most talent-friendly employers in your market? You can start your Talent Communication journey without any obligations. We'll test your Career Website* free of charge and you'll receive a fictive rank that will show how effective your site is compared to others.
*The language of your Career Website must be in either English, German, Italian, or French, and your recruitment volume should be of 200+ positions per year

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