The best employers in digital Talent Communication
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Allianz | 0 |
| 2 | thyssenkrupp | ↑ 1 |
| 3 | Infineon | ↓ 1 |
| 4 | SAP | -1 |
| 5 | L'Oréal | ↑ 7 |
| 6 | AXA | ↑ 9 |
| 7 | UnitedHealth Group | ↓ 3 |
| 8 | AccorHotels | ↑ 3 |
| 9 | Roche | ↑ 1 |
| 10 | ENGIE | ↓ 5 |
See the full Potentialpark Ranking
| 11 | Henkel | ↓ 5 |
| 12 | Credit Suisse | ↑ 12 |
| 13 | T-Systems | ↓ 4 |
| 14 | Dow Chemical | ↓ 1 |
| 15 | ABB | ↑ 14 |
| 16 | Michelin | ↑ 2 |
| 17 | Wipro | ↑ 6 |
| 18 | Accenture | ↑ 23 |
| 19 | Philips | ↑ 28 |
| 20 | InterContinental Hotels Group | ↑ 1 |
| 21 | Cisco | ↑ 33 |
| 22 | OSRAM | ↑ 38 |
| 23 | AstraZeneca | ↓ 16 |
| 24 | J.P. Morgan | ↑ 14 |
| 25 | Goldman Sachs | ↓ 8 |
| 26 | Continental | ↑ 30 |
| 27 | Intel | ↓ 19 |
| 28 | EY | ↑ 4 |
| 29 | DHL | ↑ 11 |
| 30 | ↓ 5 | |
| 31 | McKinsey | ↓ 11 |
| 32 | Dell | ↓ 18 |
| 33 | Bloomberg | ↓ 11 |
| 34 | Adobe Systems | ↑ 8 |
| 35 | GE | ↑ 13 |
| 36 | Johnson & Johnson | ↑ 1 |
| 37 | UBS | ↓ 11 |
| 38 | Shell | ↑ 11 |
| 39 | Unilever | ↓ 5 |
| 40 | Microsoft | ↑ 26 |
| 41 | HSBC | ↓ 11 |
| 42 | Solvay | ↑ 11 |
| 43 | PwC | ↑ 18 |
| 44 | Schneider Electric | ↑ 8 |
| 45 | SGS | ↓ 1 |
| 46 | Deutsche Bank | ↓ 11 |
| 47 | Abbott | ↓ 2 |
| 48 | Oracle | ↓ 5 |
| 49 | Procter & Gamble | ↓ 22 |
| 50 | Thomson Reuters | New |
| 51 | Nomura | ↑ 13 |
| 52 | BASF | ↓ 36 |
| 53 | Morgan Stanley | ↓ 20 |
| 54 | ExxonMobil | ↓ 54 |
| 55 | Deloitte | ↓ 24 |
| 56 | Bayer | ↓ 17 |
| 57 | BCG | ↓ 6 |
| 58 | Nestlé | ↓ 22 |
| 59 | Maersk | ↓ 40 |
| 60 | IBM | ↓ 14 |
| 61 | Philip Morris International | ↑ 10 |
| 62 | Siemens | 0 |
| 63 | Nokia | ↓ 13 |
| 64 | Bain & Company | ↓ 9 |
| 65 | Nike | ↑ 3 |
| 66 | BNP Paribas | ↓ 1 |
| 67 | LVMH | ↓ 8 |
| 68 | Bosch | ↑ 7 |
| 69 | KPMG | ↓ 41 |
| 70 | Volvo Car Group | ↓ 7 |
| 71 | Evonik | ↓ 4 |
| 72 | RB | ↓ 15 |
| 73 | Covestro | ↓ 3 |
| 74 | AB InBev | ↓ 2 |
| 75 | Sony | ↑ 1 |
| 76 | Starbucks | New |
| 77 | Lenovo | ↓ 3 |
| 78 | Samsung | ↓ 5 |
| 79 | Huawei | ↓ 2 |
| 80 | Tata | ↓ 1 |
| 81 | LG | ↓ 3 |
| 82 | Toyota | ↓ 2 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Allianz | 0 |
| 2 | thyssenkrupp | ↑ 4 |
| 3 | Infineon | ↓ 1 |
| 4 | SAP | ↑ 1 |
| 5 | ABB | ↑ 17 |
| 6 | ENGIE | ↓ 3 |
| 7 | Henkel | ↑ 2 |
| 8 | Dow Chemical | ↑ 7 |
| 9 | L'Oréal | ↑ 26 |
| 10 | Michelin | ↑ 3 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Allianz | 0 |
| 2 | T-Systems | 0 |
| 3 | thyssenkrupp | 0 |
| 4 | Infineon | ↓ 1 |
| 5 | AccorHotels | ↑ 2 |
| 6 | ENGIE | ↓ 1 |
| 7 | ABB | ↑ 1 |
| 8 | SAP | ↑ 13 |
| 9 | AstraZeneca | ↑ 2 |
| 10 | DHL | ↑ 5 |
Top 10 Social Media mix
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Allianz | 0 |
| 2 | L'Oréal | ↑ 1 |
| 3 | UnitedHealth Group | ↑ 2 |
| 4 | AXA | ↑ 3 |
| 5 | GE | ↑ 8 |
| 6 | Cisco | ↑ 8 |
| 7 | SAP | ↑ 1 |
| 8 | thyssenkrupp | ↑ 16 |
| 9 | ↓ 3 | |
| 10 | Dell | ↓ 6 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | thyssenkrupp | ↑ 3 |
| 2 | Infineon | 0 |
| 3 | SAP | ↑ 2 |
| 4 | Allianz | ↓ 1 |
| 5 | ENGIE | ↓ 4 |
| 6 | ABB | ↑ 29 |
| 7 | Henkel | ↓ 3 |
| 8 | L'Oréal | ↑ 28 |
| 9 | UnitedHealth Group | ↓ 1 |
| 10 | AXA | ↑ 11 |
Key facts about the Potentialpark Study 2018 in Asia
490 channels evaluated
317 criteria considered
82 employers evaluated
2 656 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:
Barbara Schoell
barbara.schoell@potentialpark.com
+46 84468 2920