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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1Allianz0
2thyssenkrupp↑ 1
3Infineon↓ 1
4SAP-1
5L'Oréal↑ 7
6AXA↑ 9
7UnitedHealth Group↓ 3
8AccorHotels↑ 3
9Roche↑ 1
10ENGIE↓ 5

See the full Potentialpark Ranking

11Henkel↓ 5
12Credit Suisse↑ 12
13T-Systems↓ 4
14Dow Chemical↓ 1
15ABB↑ 14
16Michelin↑ 2
17Wipro↑ 6
18Accenture↑ 23
19Philips↑ 28
20InterContinental Hotels Group↑ 1
21Cisco↑ 33
22OSRAM↑ 38
23AstraZeneca↓ 16
24J.P. Morgan↑ 14
25Goldman Sachs↓ 8
26Continental↑ 30
27Intel↓ 19
28EY↑ 4
29DHL↑ 11
30Google↓ 5
31McKinsey↓ 11
32Dell↓ 18
33Bloomberg↓ 11
34Adobe Systems↑ 8
35GE↑ 13
36Johnson & Johnson↑ 1
37UBS↓ 11
38Shell↑ 11
39Unilever↓ 5
40Microsoft↑ 26
41HSBC↓ 11
42Solvay↑ 11
43PwC↑ 18
44Schneider Electric↑ 8
45SGS↓ 1
46Deutsche Bank↓ 11
47Abbott↓ 2
48Oracle↓ 5
49Procter & Gamble↓ 22
50Thomson ReutersNew
51Nomura↑ 13
52BASF↓ 36
53Morgan Stanley↓ 20
54ExxonMobil↓ 54
55Deloitte↓ 24
56Bayer↓ 17
57BCG↓ 6
58Nestlé↓ 22
59Maersk↓ 40
60IBM↓ 14
61Philip Morris International↑ 10
62Siemens0
63Nokia↓ 13
64Bain & Company↓ 9
65Nike↑ 3
66BNP Paribas↓ 1
67LVMH↓ 8
68Bosch↑ 7
69KPMG↓ 41
70Volvo Car Group↓ 7
71Evonik↓ 4
72RB↓ 15
73Covestro↓ 3
74AB InBev↓ 2
75Sony↑ 1
76StarbucksNew
77Lenovo↓ 3
78Samsung↓ 5
79Huawei↓ 2
80Tata↓ 1
81LG↓ 3
82Toyota↓ 2
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1Allianz0
2thyssenkrupp↑ 4
3Infineon↓ 1
4SAP↑ 1
5ABB↑ 17
6ENGIE↓ 3
7Henkel↑ 2
8Dow Chemical↑ 7
9L'Oréal↑ 26
10Michelin↑ 3
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Allianz0
2T-Systems0
3thyssenkrupp0
4Infineon↓ 1
5AccorHotels↑ 2
6ENGIE↓ 1
7ABB↑ 1
8SAP↑ 13
9AstraZeneca↑ 2
10DHL↑ 5
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1Allianz0
2L'Oréal↑ 1
3UnitedHealth Group↑ 2
4AXA↑ 3
5GE↑ 8
6Cisco↑ 8
7SAP↑ 1
8thyssenkrupp↑ 16
9Google↓ 3
10Dell↓ 6
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1thyssenkrupp↑ 3
2Infineon0
3SAP↑ 2
4Allianz↓ 1
5ENGIE↓ 4
6ABB↑ 29
7Henkel↓ 3
8L'Oréal↑ 28
9UnitedHealth Group↓ 1
10AXA↑ 11
 
 

Key facts about the Potentialpark Study 2018 in Asia

  490 channels  evaluated

490 channels evaluated

  317 criteria  considered

317 criteria considered

  82 employers  evaluated

82 employers evaluated

  2 656 responses  on our survey

2 656 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Barbara Schoell
barbara.schoell@potentialpark.com
+46 84468 2920