Potentialpark Rankings 2019: Asia

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 1
2UnitedHealth Group↑ 5
3SAP↑ 1
4L'Oréal↑ 1
5Infineon↓ 2
6ABB↑ 9
7AccorHotels↑ 1
8BASF↑ 44
9Continental↑ 17
10Dow Chemical↑ 4

See the full Potentialpark Ranking

11Dell↑ 21
12BCG↑ 45
13AXA↓ 7
14Wipro↑ 3
15Allianz↓ 14
16J.P. Morgan↑ 8
17T-Systems↓ 4
18GE↑ 17
19OSRAM↑ 3
20ENGIE↓ 10
21Roche↓ 12
22Henkel↓ 11
23Cisco↓ 2
24InterContinental Hotels Group↓ 4
25Bloomberg↑ 8
26Credit Suisse↓ 14
27Google↑ 3
28Thomson Reuters↑ 22
29HSBC↑ 12
30Michelin↓ 14
31DHL↓ 2
32Morgan Stanley↑ 21
33AstraZeneca↓ 10
34Accenture↓ 16
35P&G↑ 14
36Philips↓ 17
37Unilever↑ 2
38Bayer↑ 18
39Goldman Sachs↓ 14
40Microsoft0
41Oracle↑ 7
42ExxonMobil↑ 12
43Intel↓ 16
44Shell↓ 6
45Nestlé↑ 13
46MarsNew
47Solvay↓ 5
48Maersk↑ 11
49McKinsey↓ 18
50Deloitte↑ 5
51Siemens↑ 11
52Adobe Systems↓ 18
53Johnson & Johnson↓ 17
54SGS↓ 9
55Philip Morris International↑ 6
56Deutsche Bank↓ 10
57UBS↓ 20
58EY↓ 30
59DanoneNew
60Schneider Electric↓ 16
61InfosysNew
62Covestro↑ 11
63Bank of America Merrill LynchNew
64Evonik↑ 7
65PwC↓ 22
66Abbott↓ 19
67RB↑ 5
68BNP Paribas↓ 2
69LVMH↓ 2
70Nike↓ 5
71Nomura↓ 20
72Tata ConsultingNew
73AB InBev↑ 1
74AtlassianNew
75TÜV NORDNew
76Bank of ChinaNew
77Bosch↓ 9
78IBM↓ 18
79KPMG↓ 10
80United NationsNew
81Huawei↓ 2
82Bain & Company↓ 18
83Volvo Car Group↓ 13
84Nokia↓ 21
85Samsung↓ 7
86Tech MahindraNew
87Sony↓ 12
88NovartisNew
89Lenovo↓ 12
90Starbucks↓ 14
91HondaNew
92SABICNew
93VisaNew
94ICRCNew
95NissanNew
96Alibaba GroupNew
97Toyota↓ 15
98LG↓ 17
99Tata↓ 19
100MitsubishiNew
 
 
 

Top 10 Career Websites

CCW_AS_0.png

The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 1
2Wipro↑ 11
3Infineon0
4J.P. Morgan↑ 8
5ABB0
6Accenture↑ 11
7SAP↓ 3
8TÜV NORDNew
9L'Oréal0
10UnitedHealth Group↑ 23
 

Top 10 Online Applications

ATS_AS_0.png

The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 2
2T-Systems0
3Allianz↓ 2
4ENGIE↑ 2
5AccorHotels0
6ABB↑ 1
7UnitedHealth Group↑ 19
8DHL↑ 2
9Dow Chemical4
10OSRAM13
 

Top 10 Social Media mix

SoMe_AS_0.png

The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 7
2L'Oréal0
3UnitedHealth Group0
4Dell↑ 6
5Thomson Reuters↑ 8
6SAP↑ 1
7GE↓ 2
8Continental↑ 15
9Cisco↓ 3
10McKinsey↑ 2
 

Top 10 Mobile experience

Mobile_AS_0.png

The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1Infineon↑ 1
2SAP↑ 1
3thyssenkrupp↓ 2
4UnitedHealth Group↑ 5
5ABB↑ 1
6Dow Chemical↑ 5
7AccorHotels↑ 10
8ENGIE↓ 3
9BASF↑ 64
10BCG↑ 51
 
 

Key facts about the Potentialpark Study 2019 in Asia

699 career channels  evaluated

699 career channels evaluated

325 criteria  considered

325 criteria considered

100 employers  evaluated

100 employers evaluated

5 617 responses  on our survey

5 617 responses on our survey

 
 
Jakob Gazelius

If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Marketing Team
marketing@potentialpark.com
+46 73 986 3731