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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1Allianz0
2thyssenkruppNew
3BASF↓ 1
4L'Oréal↑ 20
5SAP↓ 1
6CERN↑ 12
7UnitedHealth Group↓ 2
8AXA↑ 17
9Michelin0
10BT↑ 45

See the full Potentialpark Ranking

11Orange↓ 5
12AccorHotels↑ 8
13Roche↓ 6
14Airbus Group↓ 2
15Ericsson↑ 4
16Accenture0
17T-Systems↓ 2
18Henkel↓ 7
19BP↑ 31
20ENGIE↓ 10
21PwC↑ 27
22Daimler↑ 10
23adidas Group↓ 2
24ABB↑ 9
25Credit Suisse↑ 19
26Dow Chemical↓ 4
27Unilever↑ 33
28OSRAM↑ 68
29ERG↑ 39
30Procter & Gamble↑ 4
31AstraZeneca↓ 17
32DHL↓ 15
33Total↓ 3
34Cisco↑ 53
35InterContinental Hotels GroupNew
36Philips↑ 40
37McKinsey↑ 2
38J.P. Morgan↑ 18
39Google↑ 7
40HSBC↑ 3
41Continental↑ 37
42Goldman Sachs↓ 11
43Shell↑ 22
44Danone↑ 28
45Amazon↑ 13
46UBS↑ 1
47Dell↓ 20
48Thales↑ 44
49NN Group↓ 4
50Novo Nordisk↓ 22
51Bloomberg↓ 10
52GE↑ 21
53Intel↓ 40
54Société Générale↑ 12
55Schneider Electric↑ 20
56Skanska↓ 5
57Adobe Systems↑ 7
58Solvay↑ 24
59Thomson ReutersNew
60Carlson Wagonlit TravelNew
61Microsoft↓ 26
62Deutsche Bank↓ 8
63Oracle↑ 21
64Johnson & Johnson↓ 15
65IBM-39
66BNP Paribas↑ 8
67EY↓ 44
68AtosNew
69Deloitte↓ 66
70Capgemini↓ 41
71Tieto↓ 35
72Abbott↓ 9
73H&M↓ 35
74Booking.comNew
75Morgan Stanley↓ 22
76StarbucksNew
77BCG↑ 3
78Sandvik↓ 7
79Nestlé↓ 27
80Nike↑ 20
81European Institutions↑ 42
82Maersk↓ 45
83SanofiNew
84SGS↓ 25
85Philip Morris International↑ 23
86Schindler↓ 25
87GSK↓ 47
88ExxonMobilNew
89Mondelēz International↓ 3
90Vodafone↓ 33
91Bayer↓ 29
92UPM↑ 26
93King↓ 51
94Citi↓ 11
95Aegon0
96Nokia↓ 26
97JTI↓ 8
98Ferrero↓ 10
99Zumtobel Group↑ 22
1003M↑ 15
101Siemens↓ 3
102ING↓ 21
103Hilti↓ 12
104PUMA↑ 1
105AB InBev↓ 6
106Whirlpool↓ 5
107Bain & Company↓ 28
108KPMG↓ 100
109Bosch↑ 18
110SpotifyNew
111ASML↓ 14
112Merck↓ 8
113LVMH↓ 19
114Salini Impregilo↑ 10
115Volvo Car Group↓ 9
116Telia Company↓ 2
117Stora Enso↓ 40
118RB↓ 33
119Dassault SystèmesNew
120E.ON↓ 30
121ScaniaNew
122Wärtsilä↓ 6
123LafargeHolcim↓ 1
124Fortum↓ 15
125Samsung↓ 8
126Covestro↓ 19
127Air Liquide↓ 2
128IKEA↓ 9
129Lego↓ 17
130NovartisNew
131Telefónica↓ 20
132ESANew
133Metro Cash & Carry↓ 66
134Schlumberger↓ 8
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1Allianz0
2thyssenkruppNew
3Michelin↓ 1
4BASF↓ 1
5CERN↑ 2
6Orange0
7PwC↑ 5
8ERG↑ 12
9SAP↑ 5
10BP↑ 6
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Allianz0
2T-Systems↑ 2
3thyssenkruppNew
4BASF↓ 2
5AccorHotels↑ 9
6Orange↑ 1
7Michelin↑ 4
8ENGIE↑ 5
9Airbus Group↑ 3
10ABB↑ 2
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1Allianz0
2L'Oréal↑ 3
3UnitedHealth Group↓ 1
4GE↑ 14
5AXA↑ 6
6Unilever0
7thyssenkruppNew
8Cisco↑ 9
9Dell↓ 5
10Accenture0
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1thyssenkruppNew
2BASF↓ 1
3Orange0
4SAP↑ 4
5Allianz↓ 1
6ENGIE↓ 4
7Henkel↓ 2
8ABB↑ 53
9CERN↑ 5
10L'Oréal↑ 50
 
 

Key facts about the Potentialpark Study 2018 in Europe

  790 channels  evaluated

790 channels evaluated

  317 criteria  considered

317 criteria considered

  134 employers  evaluated

134 employers evaluated

  25 515  responses  on our survey

25 515
responses
on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Barbara Schoell
barbara.schoell@potentialpark.com
+46 84468 2920