Potentialpark Rankings 2019: Europe

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 1
2BASF↑ 1
3L'Oréal↑ 1
4SAP↑ 1
5Daimler↑ 17
6Orange↑ 5
7UnitedHealth Group0
8Ericsson↑ 7
9Deloitte↑ 60
10Accenture↑ 6

See the full Potentialpark Ranking

11Total↑ 16
12ABB↑ 12
13Continental↑ 28
14AccorHotels↓ 2
15GSK↑ 72
16T-Systems↑ 1
17BCG↑ 60
18Airbus Group↓ 4
19Dell↑ 28
20SantanderNew
21AXA↓ 13
22BP↓ 3
23TÜV NORD↓ 23
24BT↓ 14
25J.P. Morgan↑ 13
26Bayer↑ 65
27Dow Chemical↓ 1
28Michelin↓ 19
29PwC↓ 8
30Allianz↓ 29
31OSRAM↓ 3
32NN Group↑ 17
33Henkel↓ 15
34adidas Group↓ 11
35HSBC↑ 5
36Cisco↓ 2
37ENGIE↓ 17
38Amazon↑ 7
39Google0
40Roche↓ 27
41InterContinental Hotels Group↓ 6
42Bosch↑ 67
43Société Générale↑ 11
44Bloomberg↑ 7
45Credit Suisse↓ 20
46AstraZeneca↓ 15
47Thomson Reuters↑ 12
48Carlson Wagonlit Travel↑ 12
49Novo Nordisk↑ 1
50Philips↓ 14
51BarclaysNew
52Nestlé↑ 27
53Unilever↓ 26
54CERN↓ 48
55Morgan Stanley↑ 20
56DHL↓ 24
57Citi↑ 37
58Vodafone↑ 32
59P&G↓ 29
60E.ON↑ 60
61Oracle↑ 2
62Royal Boskalis Westminster N.V.New
63Siemens↑ 38
64ConocoPhillipsNew
65Microsoft↓ 4
66Sanofi↑ 17
67Shell↓ 24
68ExxonMobil↑ 20
69Intel↓ 16
70Goldman Sachs↓ 28
71Skanska↓ 15
72EquinorNew
73Capgemini↓ 3
74Maersk↑ 8
75McKinsey↓ 38
76European Institutions↑ 5
77Solvay↓ 19
78Johnson & Johnson↓ 14
79Philip Morris International↑ 6
80TescoNew
81Adobe Systems↓ 24
82Deutsche Bank↓ 20
83Covestro↑ 43
84JTI↑ 13
85UPM↑ 7
86Schneider Electric↓ 31
87UBS↓ 41
88Danone↓ 44
89Zalando↓ 89
90H&M↓ 17
91EY↓ 24
923M↑ 8
93Thales↓ 45
94Booking.com↓ 20
95SGS↓ 11
96MetsoNew
97Metro Cash & CarryNew
98Merck↑ 14
99Atos↓ 31
100Damen ShipyardsNew
101Sandvik↓ 23
102HeinekenNew
103Schindler↓ 17
104Scania↑ 17
105Wärtsilä↑ 17
106BNP Paribas↓ 40
107Starbucks↓ 31
108LVMH↑ 5
109ING↓ 7
110AB InBev↓ 5
111Whirlpool↓ 5
112IBM↓ 47
113Volvo Car Group↑ 2
114Stora Enso↑ 3
115RB↑ 3
116Air Liquide↑ 11
117Nike↓ 37
118King↓ 25
119Aegon↓ 24
120MSC Mediterranean Shipping CompanyNew
121GeneraliNew
122RichemontNew
123ENINew
124Telia Company↓ 8
125DB SchenkerNew
126Samsung↓ 1
127Dassault Systèmes↓ 8
128The Coca-Cola CompanyNew
129AmadeusNew
130United NationsNew
131InditexNew
132KPMG↓ 24
133ASML↓ 22
134Novartis↓ 4
135Nokia↓ 39
136IKEA↓ 8
137UniCreditNew
138Zumtobel Group↓ 39
139Spotify↓ 29
140ICRCNew
141ERG↓ 112
142EnelNew
143LafargeHolcim↓ 20
144Lego↓ 15
145VisaNew
146SABICNew
147Telefónica↓ 16
148ESA↓ 16
149CalzedoniaNew
150Schlumberger↓ 16
 
 
 

Top 10 Career Websites

CCW_EU_0.png

The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 1
2BASF↑ 2
3SantanderNew
4Orange↑ 2
5PwC↑ 2
6T-Systems↑ 7
7BT↑ 10
8J.P. Morgan↑ 16
9BarclaysNew
10Ericsson↑ 19
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 2
2BASF↑ 2
3TÜV NORD↑ 14
4Orange↑ 2
5T-Systems↓ 3
6AccorHotels↓ 1
7Allianz↓ 6
8ENGIE0
9Deloitte↑ 81
10ABB0
 

Top 10 Social Media mix

SoMe_EU_0.png

The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1thyssenkrupp↑ 6
2L'Oréal0
3Dell↑ 6
4SAP↑ 13
5UnitedHealth Group↓ 2
6Thomson Reuters↑ 8
7Accenture↑ 3
8Airbus Group↑ 8
9Amazon↑ 4
10McKinsey↑ 5
 

Top 10 Mobile experience

Mobile_EU_0.png

The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1thyssenkrupp0
2BASF0
3Orange0
4SantanderNew
5Daimler↑ 53
6SAP↓ 2
7ABB↑ 1
8AccorHotels↑ 15
9Total↑ 21
10TÜV NORD↓ 10
 
 

Key facts about the Potentialpark Study 2019 in Europe

1044 career channels  evaluated

1044 career channels evaluated

325 criteria  considered

325 criteria considered

150 employers  evaluated

150 employers evaluated

30 396 responses  on our survey

30 396 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Marketing Team
marketing@potentialpark.com
+46 73 986 3731