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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1Carrefour0
2Deloitte0
3AXA↑ 1
4Mazars↑ 5
5Groupe Crédit Agricole↑ 2
6Armée de Terre↑ 2
7L'Oréal↑ 17
8Orange↓ 5
9CGI↓ 3
10AccorHotels↑ 3

See the full Potentialpark Ranking

11Michelin↓ 6
12Allianz↓ 1
13Alten↑ 7
14PwC↓ 2
15Société Générale↑ 8
16KPMG↑ 23
17Bouygues Construction↑ 18
18Airbus Group↓ 4
19Sopra Steria↑ 8
20Disneyland Paris↓ 5
21BNP Paribas↓ 5
22ENGIE↓ 12
23GFI Informatique↑ 5
24Groupe La Poste↑ 8
25Danone↑ 17
26Total↓ 4
27EDF↓ 6
28Nestlé↑ 1
29Arkema↓ 10
30BPCE↑ 6
31Colas↓ 6
32Groupama↓ 14
33Thales0
34Accenture↓ 8
35WavestoneNew
36VINCI↑ 9
37Renault↑ 6
38Armée de l'Air↑ 6
39Marine Nationale↓ 22
40Groupe SEB↑ 28
41Club Med↓ 10
42BCG↑ 24
43Capgemini↓ 13
44MAIFNew
45Carlson Wagonlit Travel↑ 13
46Dassault Aviation↑ 37
47Atos↑ 2
48SNCF↓ 14
49Suez↑ 39
50EY↓ 13
51NexityNew
52Lidl↓ 5
53Ubisoft↓ 13
54Schneider Electric↑ 8
55Sanofi↑ 25
56Groupe M6↑ 39
57Saint Gobain Distribution Batiment France↑ 4
58Solocal↓ 20
59Safran↓ 3
60Altran↑ 18
61Lyreco↓ 20
62Kiabi↓ 8
63EconocomNew
64Air France↓ 4
65RATP↑ 14
66LVMH↓ 16
67Veolia↑ 4
68Pernod Ricard↓ 17
69Microsoft↓ 16
70PSA Peugeot Citroën↑ 21
71TF1↓ 12
72Groupe ADP↓ 17
73Nespresso France↓ 10
74Saint Gobain↓ 7
75MurexNew
76Faurecia↓ 4
77Natixis↑ 4
78Galeries Lafayette↓ 26
79McDonald's↓ 22
80Valeo↑ 6
81Dassault Systèmes↑ 17
82Groupe CasinoNew
83CNRS↓ 13
84Decathlon↓ 8
85Bouygues Télécom↓ 21
86Canal +↓ 12
87Auchan Retail France↓ 22
88OUI.sncf↓ 15
89Criteo↓ 7
90Louis Vuitton↓ 15
91Air Liquide↓ 6
92Sephora↓ 8
93L'OccitaneNew
94Kering0
95Vente-Privée↓ 3
96Alstom↑ 1
97Savencia↓ 7
98Blablacar↓ 9
99Unibail Rodamco↑ 1
100Chanel↓ 1
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1Deloitte↑ 1
2Carrefour↓ 1
3AXA↑ 3
4Michelin0
5CGI↓ 2
6Mazars↑ 2
7Orange↓ 2
8Groupe Crédit Agricole↓ 1
9Armée de Terre↑ 6
10Société Générale↑ 14
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Carrefour0
2AccorHotels↑ 7
3Allianz↓ 1
4Deloitte↑ 2
5Orange↓ 1
6Airbus Group↓ 3
7ENGIE↑ 1
8Mazars↓ 1
9Michelin↓ 4
10Armée de Terre↑ 1
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1L'Oréal↑ 7
2AXA0
3Carrefour↓ 2
4Alten↑ 13
5Groupe Crédit Agricole↑ 4
6PwC↑ 14
7Deloitte0
8Mazars↓ 4
9BPCE↑ 12
10Sopra Steria↑ 2
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1Carrefour0
2Deloitte↑ 1
3Orange↓ 1
4Mazars↑ 14
5Armée de Terre↑ 2
6CGI↓ 2
7Groupe Crédit Agricole↑ 1
8Allianz↑ 15
9AXA↓ 3
10ENGIE↓ 5
 
 

Key facts about the Potentialpark Study 2018 in France

  545 channels  evaluated

545 channels evaluated

  317 criteria  considered

317 criteria considered

  100 employers  evaluated

100 employers evaluated

  5 611 responses  on our survey

5 611 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Guillaume Caramalli
guillaume.caramalli@potentialpark.com
+ 33 (0) 61 058 1149