Potentialpark Rankings 2019: France

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1AXA↑ 2
2Carrefour↓ 1
3Deloitte↓ 1
4Mazars0
5Groupe Crédit Agricole0
6Orange↑ 2
7Groupe La Poste↑ 17
8Armée de Terre↓ 2
9L'Oréal↓ 2
10Michelin↑ 1

See the full Potentialpark Ranking

11Allianz↑ 1
12CGI↓ 3
13Alten0
14BPCE↑ 16
15Sopra Steria↑ 4
16Airbus Group↑ 2
17EDF↑ 10
18Disneyland Paris↑ 2
19PwC↓ 5
20SNCF↑ 28
21AccorHotels↓ 11
22BNP Paribas↓ 1
23Société Générale↓ 8
24Total↑ 2
25KPMG↓ 9
26Club Med↑ 15
27BCG↑ 15
28Bouygues Construction↓ 11
29ENGIE↓ 7
30Groupama↑ 2
31GFI Informatique↓ 8
32Safran↑ 27
33Microsoft↑ 36
34EY↑ 16
35Arkema↓ 6
36Danone↓ 11
37Accenture↓ 3
38Wavestone↓ 3
39VINCI↓ 3
40Marine Nationale↓ 1
41Thales↓ 8
42MAIF↑ 2
43Saint Gobain Distribution Batiment France↑ 14
44Renault↓ 7
45Lidl↑ 7
46Nestlé↓ 18
47Dassault Aviation↓ 1
48EliorNew
49Akka TechnologiesNew
50Schneider Electric↑ 4
51Colas↓ 20
52Decathlon↑ 32
53Sanofi↑ 2
54Capgemini↓ 11
55OVHNew
56CNRS↑ 27
57Bouygues Télécom↑ 28
58McKinseyNew
59Armée de l'Air↓ 21
60RRGNew
61Veolia↑ 6
62Groupe SEB↓ 22
63Nexity↓ 12
64RATP↑ 1
65Faurecia↑ 11
66Unibail-Rodamco-Westfield↑ 26
67Altran↓ 7
68Air France↓ 4
69Louis Vuitton↑ 21
70Atos↓ 23
71Groupe M6↓ 15
72LVMH↓ 6
73Pernod Ricard↓ 5
74Murex↑ 1
75Saint Gobain↓ 1
76Lyreco↓ 15
77Econocom↓ 14
78Kiabi↓ 16
79TalanNew
80IBMNew
81PSA Peugeot Citroën↓ 11
82Nespresso France↓ 9
83Natixix↓ 6
84Air Liquide↑ 7
85DeezerNew
86Dassault Systèmes↓ 5
87Ubisoft↓ 34
88McDonald's↓ 9
89Groupe Casino↓ 7
90TF1↓ 19
91Valeo↓ 11
92Criteo↓ 3
93Canal +↓ 7
94L'Occitane↓ 1
95Auchan Retail France↓ 8
96Chanel↑ 4
97Blablacar↑ 1
98Alstom↓ 2
99Savencia↓ 2
100Kering↓ 6
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1AXA↑ 2
2Carrefour0
3Deloitte↓ 2
4Michelin0
5Groupe La Poste↑ 10
6Mazars0
7Groupe Crédit Agricole↑ 1
8Orange↓ 1
9CGI↓ 4
10EDF↑ 13
 

Top 10 Online Applications

ATS_FR_0.png

The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1Carrefour0
2AXA↑ 10
3Allianz0
4Orange↑ 1
5Deloitte↓ 1
6Mazars↑ 2
7AccorHotels↓ 5
8Airbus Groupe↓ 2
9BPCE↑ 7
10Michelin↓ 1
 

Top 10 Social Media mix

SoMe_FR_0.png

The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1AXA↑ 1
2Deloitte↑ 5
3Carrefour0
4L'Oréal↓ 3
5Alten↓ 1
6Groupe Crédit Agricole↓ 1
7BPCE↑ 2
8Airbus Groupe↑ 10
9Capgemini↑ 5
10Dassault Systems↑ 5
 

Top 10 Mobile experience

Mobile_FR_0.png

The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1Carrefour0
2AXA↑ 7
3Deloitte↓ 1
4Orange↓ 1
5Mazars↓ 1
6Groupe Crédit Agricole↑ 1
7CGI↓ 1
8Armée de Terre↓ 3
9Groupe La Poste↑ 5
10Allianz↓ 2
 
 

Key facts about the Potentialpark Study 2019 in France

732 career channels  evaluated

732 career channels evaluated

305 criteria  considered

305 criteria considered

100 employers  evaluated

100 employers evaluated

6527 responses  on our survey

6527 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Guillaume Caramalli
guillaume.caramalli@potentialpark.com
+ 33 (0) 61 058 1149