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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1Fresenius0
2Deutsche Telekom0
3thyssenkrupp↑ 2
4EY (Ernst & Young)0
5Deloitte↓ 2
6Allianz↑ 1
7BASF↑ 1
8Infineon↓ 2
9PwC↑ 27
10ProSiebenSat.1 Media↑ 3

See the full Potentialpark Ranking

11Capgemini Deutschland↑ 56
12OTTO↑ 8
13SAP↓ 3
14Bayer↓ 5
15adidas Group↑ 10
16ALTANA0
17Techniker Krankenkasse↑ 76
18Peek & Cloppenburg↓ 6
19TÜV NORD↑ 23
20Hays↑ 10
21Union Investment↑ 30
22zeb↑ 1
23REWE Group↑ 25
24Rohde & Schwarz↓ 9
25L'Oréal↑ 51
26Henkel↑ 1
27Roche↓ 1
28Airbus Group↓ 10
29Vodafone↓ 8
30Accenture↓ 19
31Continental↑ 63
32ALDI SÜD↓ 1
33Daimler↑ 7
34ABB↓ 10
35Bertelsmann↑ 15
36KPMG↓ 22
37AXA↑ 35
38TARGOBANK↓ 19
39Tchibo↓ 10
40Deutsche Post DHL↓ 8
41OSRAM↑ 41
42Kaufland↑ 4
43Carl Zeiss↓ 21
44Intel↓ 27
45ERGO↓ 11
46IBM↑ 46
47Audi↑ 21
48BMW↓ 5
49Vorwerk↑ 46
50Philips↑ 53
51Enterprise Rent-A-Car↓ 13
52Procter & Gamble↑ 26
53SCHOTT↑ 35
54Sanofi↑ 1
55eismann↑ 52
56DATEV↓ 17
57Nestlé↓ 24
58Zalando0
59Parfümerie Douglas↓ 22
60VattenfallNew
61Axel Springer↑ 43
62Lufthansa↑ 24
63Unilever↑ 21
64Porsche↓ 15
65MAHLE↓ 20
66msg systems0
67Deutsche Bahn↓ 10
68Deutsche Bank↓ 7
69Benteler↓ 15
70Bain & Company↑ 42
71Bosch↓ 43
72Bertrandt↓ 10
73Maschinenfabrik Reinhausen↑ 25
74KfW↑ 51
75Dr. Oetker↓ 15
76Voith↑ 7
77McKinsey↓ 13
78Boehringer Ingelheim↓ 26
79Siemens↓ 38
80Microsoft↓ 24
81Munich Re↓ 46
82A.T. Kearney↑ 7
83Interhyp↓ 36
84K+S↑ 48
85BCG↓ 14
86Novartis↓ 17
87HOCHTIEF↑ 34
88DZ Bank↑ 9
89Volkswagen↓ 36
90EnBW↓ 46
91Lidl↑ 8
92TUI↓ 7
93DrägerNew
94Haniel↓ 20
95Gebr. Heinemann↑ 22
96Capgemini Consulting↓ 37
97AOK↑ 40
98TÜV Rheinland↓ 2
99Metro↓ 20
10050Hertz↓ 23
101Hugo Boss↑ 7
102DEKRA↓ 37
103HypoVereinsbank↑ 3
104Roland Berger↓ 24
105Heraeus↓ 30
106BSH Hausgeräte↑ 29
107Hubert Burda Media↑ 13
108Covestro↓ 7
109The Linde Group↓ 4
110KUKA↓ 29
111HeidelbergCement↑ 23
112Miele↑ 10
113STIHL↓ 3
114Postbank↓ 24
115TÜV SÜD↓ 28
116PUMA↑ 7
117Dell↓ 47
118Merck↑ 6
119Danone↑ 12
120Commerzbank↓ 20
121GAUSELMANN↑ 15
122Beiersdorf↓ 20
123GfK↓ 8
124EDEKA↓ 5
125DAK-Gesundheit↑ 13
126Knorr-Bremse↑ 2
127Talanx0
128MAN↓ 15
129E.ON↓ 38
130Mars↓ 1
131Haufe↓ 1
132Sparkasse↑ 1
133KSB↑ 7
134Evonik↑ 9
135LEONI↓ 19
136ZF Friedrichshafen AG↓ 18
137RWE↑ 7
138Samsung↑ 3
139KulzerNew
140Coca-Cola Erfrischungsgetränke↑ 5
141Opel↑ 5
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1Deutsche Telekom↑ 2
2Fresenius↓ 1
3thyssenkrupp↑ 2
4Deloitte↓ 2
5PwC↑ 28
6EY (Ernst & Young)↑ 2
7Allianz0
8Infineon↑ 1
9Bayer↑ 2
10ERGO↑ 5
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Fresenius0
2thyssenkrupp↑ 3
3Deutsche Telekom↑ 4
4Allianz0
5TÜV NORD↑ 59
6Infineon0
7ProSiebenSat.1 Media↓ 5
8OTTO↑ 5
9Peek & Cloppenburg↑ 32
10BASF↓ 7
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and Blogs.

Rank 2018EmployerDifference to 2017
1Deutsche Telekom↑ 3
2EY (Ernst & Young)↓ 1
3Fresenius↓ 1
4Deloitte↓ 1
5AXA↑ 34
6PwC↑ 22
7L'Oréal↑ 6
8Capgemini Deutschland↑ 48
9Allianz↓ 2
10thyssenkrupp↑ 5
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1Fresenius0
2thyssenkrupp0
3Infineon0
4Deloitte0
5BASF↑ 6
6TÜV NORD↑ 13
7Union Investment↑ 55
8EY (Ernst & Young)↑ 9
9OTTO↑ 12
10Deutsche Telekom↓ 1
 
 
 

Key facts about the Potentialpark Study in Germany

  920  channels evaluated

920 channels evaluated

  317 criteria  considered

317 criteria considered

  141 employers  evaluated

141 employers evaluated

  2571 responses  on our survey

2571 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Barbara Schoell
barbara.schoell@potentialpark.com
+46 84468 2920