Potentialpark Rankings 2019: Germany

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1Fresenius0
2thyssenkrupp↑ 1
3Deutsche Telekom↓ 1
4EY (Ernst & Young)0
5Deloitte0
6Capgemini Deutschland↑ 5
7Bayer↑ 7
8BASF↓ 1
9ERGO↑ 36
10Bosch↑ 61

See the full Potentialpark Ranking

11SAP↑ 2
12Continental↑ 19
13ProSiebenSat.1 Media↓ 3
14OTTO↓ 2
15ALTANA↑ 1
16TÜV NORD↑ 3
17Deutsche Bahn↑ 50
18PwC↓ 9
19Techniker Krankenkasse↓ 2
20Unilever↑ 43
21TÜV Rheinland↑ 77
22Roche↑ 5
23TARGOBANK↑ 15
24Deutsche Apotheker- und ÄrztebankNew
25ABB↑ 9
26Dell↑ 91
27Infineon↓ 19
28Daimler↑ 5
29Rohde & Schwarz↓ 5
30L'Oréal↓ 5
31Peek & Cloppenburg↓ 13
32AXA↑ 5
33Allianz↓ 27
34Airbus Group↓ 6
35KPMG↑ 1
36zeb↓ 14
37BCG↑ 48
38Lidl↑ 53
39Dräger↑ 54
40Vodafone↓ 11
41STIHL↑ 72
42Tchibo↓ 3
43Novartis↑ 43
44adidas Group↓ 29
45BMW↑ 3
46Hays↓ 26
47Dr. Oetker↑ 28
48HypoVereinsbank↑ 55
49Deutsche Post DHL↓ 9
50Eismann↑ 5
51Axel Springer↑ 10
52Volkswagen↑ 37
53Bertrandt↑ 19
54Vorwerk↓ 5
55P & G↓ 3
56Porsche↑ 8
57Bertelsmann↓ 22
58OSRAM↓ 17
59REWE Group↓ 36
60ALDI SÜD↓ 28
61Maschinenfabrik Reinhausen↑ 12
62Vattenfall↓ 2
63K+S↑ 21
64Voith↑ 12
65SCHOTT↓ 12
66KfW↑ 8
67Union Investment↓ 46
68Siemens↑ 11
69HiltiNew
70Deutsche Bank↓ 2
71MAHLE↓ 6
72Lufthansa↓ 10
73Commerzbank↑ 47
74Microsoft↑ 6
75Munich RE↑ 6
76BSH Hausgeräte↑ 30
77Philips↓ 27
7850 Hertz↑ 22
79Henkel↓ 53
80Gebr. Heinemann↑ 15
81EnBW↑ 9
82Covestro↑ 26
83Beiersdorf↑ 39
84Sanofi↓ 30
85DATEV↓ 29
86Kaufland↓ 44
87Zalando↓ 29
88PUMA↑ 28
89Hubert Burda Media↑ 18
90msg systems↓ 24
91Mars↑ 39
92dmNew
93Bain & Company↓ 23
94AmazonNew
95Parfümerie Douglas↓ 36
96Hugo Boss↑ 5
97McKinsey↓ 20
98DZ Bank↓ 10
99Interhyp↓ 16
100RWE↑ 37
101The Linde Group↑ 8
102A.T. Kearney↓ 20
103IBM↓ 57
104Boehringer Ingelheim↓ 26
105Accenture↓ 75
106TUI↓ 14
107Benteler↓ 38
108KUKA↑ 2
109DEKRA↓ 7
110AOK↓ 13
111TÜV SÜD↑ 4
112Haniel↓ 18
113Evonik↑ 21
114Merck↑ 4
115ZF Friedrichshafen AG↑ 21
116Heraeus↓ 11
117EDEKA↑ 7
118METRO↓ 19
119Danone0
120Nestlé↓ 63
121Roland Berger↓ 17
122Miele↓ 10
123Intel↓ 79
124Audi↓ 77
125HeidelbergCement↓ 14
126GAUSELMANN↓ 5
127DB SchenkerNew
128BundeswehrNew
129Postbank↓ 15
130E.ON↓ 1
131SchaefflerNew
132Sparkasse0
133Kühne + NagelNew
134KSB↓ 1
135Talanx↓ 8
136LEONI↓ 1
137GfK↓ 14
138Knorr-Bremse↓ 12
139MAN↓ 11
140IKEANew
141DAK-Gesundheit↓ 16
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1Fresenius↑ 1
2EY (Ernst & Young)↑ 4
3thyssenkrupp0
4Deutsche Telekom↓ 3
5Deloitte↓ 1
6Bayer↑ 3
7ERGO↑ 3
8BASF↑ 3
9Capgemini Deutschland↑ 3
10PwC↓ 5
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1Fresenius0
2thyssenkrupp0
3Deutsche Telekom0
4TÜV NORD↑ 1
5Allianz↓ 1
6EY (Ernst & Young) ↑25
7ProSiebenSat.1 Media0
8OTTO0
9Nestlé ↑14
10BASF0
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and Blogs.

Rank 2019EmployerDifference to 2018
1Deutsche Telekom0
2thyssenkrupp↑ 8
3Fresenius0
4Bosch↑ 48
5Capgemini Deutschland↑ 3
6EY (Ernst & Young)↓ 4
7Deloitte↓ 3
8Bayer↑ 3
9L'Oréal↓ 2
10SAP↑ 3
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1Fresenius0
2thyssenkrupp0
3Deutsche Telekom↑ 7
4EY (Ernst & Young)↑ 4
5Deloitte↓ 1
6ERGO↑ 60
7BASF↓ 2
8TÜV NORD↓ 2
9ALTANA↑ 12
10Capgemini Deutschland↑ 5
 
 

Key facts about the Potentialpark Study 2019 in Germany

1076   career channels  evaluated

1076 career channels evaluated

325 criteria  considered

325 criteria considered

141 employers  evaluated

141 employers evaluated

3320 responses  on our survey

3320 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Funda Lundgren
funda.lundgren@potentialpark.com
+46 84 468 2920