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The best employers in digital Talent Communication

The Global Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience, and across editions.

Rank 2018Employer
1Allianz
2thyssenkrupp
3SAP
4L'Oréal
5UnitedHealth Group
6AccorHotels
7Roche
8Michelin
9Engie
10Henkel

See the full Potentialpark Ranking

11AXA
12adidas Group
13BASF
14Credit Suisse
15Dow Chemical
16Accenture
17T-Systems
18ABB
19OSRAM
20AstraZeneca
21Cisco
22InterContinental Hotels Group
23Continental
24Unilever
25PwC
26Philips
27J.P. Morgan
28McKinsey
29Goldman Sachs
30Google
31Deutsche Post DHL
32Intel
33EY
34Amazon
35Deloitte
36Procter & Gamble
37HSBC
38GE
39Dell
40Bloomberg
41UBS
42Adobe Systems
43Johnson & Johnson
44Microsoft
45Schneider Electric
46Solvay
47Shell
48Deutsche Bank
49Oracle
50Thomson Reuters
51Abbott
52IBM
53SGS
54Morgan Stanley
55ExxonMobil
56BCG
57Nestlé
58Maersk
59Bayer
60GSK
61Philip Morris
62BNP Paribas
63Citi
64Bain & Company
653M
66Nike
67KPMG
68Siemens
69Nokia
70Starbucks
71AB InBev
72Bosch
73LVMH
74Volvo Car Group
75RB
76Covestro
77Novartis
78Samsung
79Toyota
 
 

Key facts about the Global Potentialpark Study

 Field period from  September-December 2017

Field period from September-December 2017

  30 countries  included in the study

30 countries included in the study

  4263 channels  evaluated

4263 channels evaluated

  317 criteria  considered

317 criteria considered

  415 employers  evaluated (79 included in the Global Ranking)

415 employers evaluated (79 included in the Global Ranking)

  37 722 responses  on our survey

37 722 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Barbara Schoell
barbara.schoell@potentialpark.com
+46 84 468 2920