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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1L'Oréal↑ 2
2Roche↓ 1
3Ferrovie dello Stato Italiane↑ 13
4ERG0
5Accenture↓ 3
6BNP Paribas↑ 1
7Unilever↑ 1
8ABB↓ 2
9Hera Group↓ 4
10Microsoft↓ 1

See the full Potentialpark Ranking

11AmazonNew
12EY↑ 2
13IBM↓ 2
14Nestlé↓ 2
15Procter & Gamble↑ 4
16Bayer↓ 2
17Generali↑ 4
18ENI↑ 4
19Lidl↑ 1
20Crédit Agricole↑ 18
21Whirlpool↑ 6
22Siemens↓ 6
23Mondadori↑ 3
24Salini Impregilo↑ 12
25Decathlon↑ 5
26Fater↓ 3
27UniCredit↑ 1
28Alten ItaliaNew
29Deloitte↑ 9
30PwC↑ 2
31Amplifon↑ 16
32TIM↓ 3
33Vodafone↑ 16
34Ferrero↓ 16
35Luxottica↑ 2
36Autogrill↓ 25
37Italo NTVNew
38Bricocenter↑ 7
39Pirelli↑ 2
40Edison↓ 17
41KPMG↑ 1
42Enel↑ 14
43Carrefour↑ 14
44Bosch↓ 1
45Chiesi Farmaceutici↑ 2
46Bip - Business Integration Partners↑ 14
47Intesa Sanpaolo↑ 12
48FCA - Fiat Chrysler Automobiles↑ 5
49AppleNew
50ItaliaonlineNew
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1Ferrovie dello Stato Italiane↑ 6
2ERG↓ 1
3Hera Group↓ 1
4L'Oréal↑ 21
5TIM↓ 2
6Generali0
7Roche↓ 2
8Accenture↑ 2
9Bayer↑ 2
10ABB↓ 6
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Roche0
2ABB↑ 9
3BNP Paribas↑ 7
4Unilever↑ 10
5Generali0
6Carrefour↑ 15
7L'Oréal↑ 18
8Bayer↑ 5
9ERG↓ 1
10Autogrill↓ 3
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1L'Oréal↑ 2
2AmazonNew
3Roche↑ 4
4IBM0
5Accenture0
6Unilever↓ 4
7Amplifon↑ 9
8Microsoft↑ 1
9Whirlpool↑ 4
10BNP Paribas↑ 7
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1ERG↑ 2
2L'Oréal↑ 2
3BNP Paribas↑ 9
4ABB↑ 14
5Ferrovie dello Stato Italiane↑ 9
6Nestlé↑ 10
7Roche↓ 5
8Lidl↓ 1
9Mondadori↑ 7
10Procter & Gamble↑ 14
 
 

Key facts about the Potentialpark Study 2018 in Italy

  249 channels  evaluated

249 channels evaluated

  317 criteria  considered

317 criteria considered

  50 employers  evaluated

50 employers evaluated

  9 212 responses  on our survey

9 212
responses
on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Riccardo Minunni
riccardo.minunni@potentialpark.com
+39 02 94 750 757