Potentialpark Rankings 2019: Italy

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1Ferrovie dello Stato Italiane↑ 2
2L'Oréal↓ 1
3Roche↓ 1
4Hera Group↑ 5
5BNP Paribas↑ 1
6ABB↑ 2
7P&G↑ 8
8Microsoft↑ 2
9Bayer↑ 7
10Amazon↑ 1

See the full Potentialpark Ranking

11Nestlé↑ 3
12ENI↑ 6
13Lidl↑ 6
14Vodafone↑ 19
15Mondadori↑ 8
16ERG↓ 12
17PwC↑ 13
18IBM↓ 5
19EY↓ 7
20Accenture↓ 15
21TIM↑ 11
22KPMG↑ 19
23Salini Impregilo↑ 1
24Crédit Agricole↓ 4
25Whirlpool↓ 4
26Bricocenter↑ 12
27Ferrero↑ 7
28Siemens↓ 6
29UniCredit↓ 2
30Fater↓ 4
31Luxottica↑ 4
32Intesa Sanpaolo↑ 15
33Unilever↓ 26
34Pirelli↑ 5
35Edison↑ 5
36Deloitte↓ 7
37EsselungaNew
38Bosch↑ 6
39FCA - Fiat Chrysler Automobiles↑ 9
40Italo NTV↓ 3
41Alten Italia↓ 13
42Decathlon↓ 17
43Autogrill↓ 7
44Amplifon↓ 13
45Enel↓ 3
46Leroy MerlinNew
47Chiesi Farmaceutici↓ 2
48Carrefour↓ 5
49Generali↓ 32
50FastwebNew
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1Ferrovie dello Stato Italiane0
2ERG0
3Hera Group0
4Roche↑ 3
5TIM0
6L'Oréal↓ 2
7ABB↑ 3
8Bayer↑ 1
9P&G↑ 14
10Nestlé↑ 3
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1Hera Group↑ 16
2ABB0
3Roche↓ 2
4Nestlé↑ 10
5Microsoft↑ 23
6BNP Paribas↓ 3
7Mondadori↑ 9
8TIM↑ 41
9P&G↑ 3
10ENI↑ 11
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1L'Oréal0
2Amazon0
3Roche0
4KPMG↑ 22
5IBM↓ 1
6Unilever0
7BNP Paribas↑ 3
8Bayer↑ 10
9Accenture↓ 4
10Microsoft↓ 2
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1Ferrovie dello Stato Italiane↑ 4
2Hera Group↑ 10
3ABB↑ 1
4Roche↑ 3
5P&G↑ 5
6BNP Paribas↓ 3
7Nestlé↓ 1
8ENI↑ 21
9Mondadori0
10Microsoft↑ 12
 
 

Key facts about the Potentialpark Study 2018 in Italy

282 career channels  evaluated

282 career channels evaluated

325 criteria  considered

325 criteria considered

50 employers  evaluated

50 employers evaluated

11 898 responses  on our survey

11 898
responses
on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Federico Consolini
federico.consolini@potentialpark.com
+39 02 94 750 757