The best employers in digital Talent Communication
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | EY | ↑ 13 |
| 2 | Deloitte | ↓ 1 |
| 3 | Accenture | ↑ 3 |
| 4 | Sky | ↑ 6 |
| 5 | BT | ↑ 62 |
| 6 | PwC | ↑ 32 |
| 7 | Unilever | ↑ 39 |
| 8 | AXA | 0 |
| 9 | BP | ↑ 15 |
| 10 | Santander | ↑ 12 |
See the full Potentialpark Ranking
| 11 | Airbus Group | -2 |
| 12 | Enterprise Rent-A-Car | ↑ 30 |
| 13 | CH2M | ↑ 8 |
| 14 | Jaguar Land Rover | ↑ 36 |
| 15 | Fidelity International | ↑ 16 |
| 16 | RAF | ↑ 24 |
| 17 | Roche | ↓ 15 |
| 18 | Barclays | ↑ 46 |
| 19 | CGI | ↓ 15 |
| 20 | AstraZeneca | ↓ 13 |
| 21 | BBC | ↓ 16 |
| 22 | Rolls-Royce | ↑ 41 |
| 23 | Procter & Gamble | ↑ 2 |
| 24 | Capita Resourcing | ↑ 24 |
| 25 | InterContinental Hotels Group | ↑ 10 |
| 26 | British Army | ↓ 8 |
| 27 | EE | ↑ 26 |
| 28 | British Airways | ↓ 2 |
| 29 | Shell | ↑ 27 |
| 30 | Financial Conduct Authority FCA | ↑ 28 |
| 31 | Royal Navy | ↓ 4 |
| 32 | J.P. Morgan | ↑ 12 |
| 33 | Goldman Sachs | ↓ 17 |
| 34 | Atos | ↓ 15 |
| 35 | McKinsey | ↓ 1 |
| 36 | KPMG | ↓ 33 |
| 37 | HSBC | ↓ 4 |
| 38 | RBS | ↑ 33 |
| 39 | Grant Thornton | ↑ 21 |
| 40 | GE | ↑ 15 |
| 41 | PA Consulting Group | ↓ 12 |
| 42 | Continental | New |
| 43 | Lloyds Banking Group | ↓ 23 |
| 44 | UBS | ↓ 5 |
| 45 | Intel | ↓ 34 |
| 46 | Capgemini | ↓ 33 |
| 47 | Virgin Media | New |
| 48 | BAE Systems | ↑ 26 |
| 49 | Oracle | 0 |
| 50 | DHL | ↓ 38 |
| 51 | Microsoft | ↓ 28 |
| 52 | IBM | ↓ 37 |
| 53 | Vodafone | ↓ 16 |
| 54 | EDF Energy | ↑ 8 |
| 55 | Deutsche Bank | ↓ 12 |
| 56 | Thomson Reuters | ↓ 4 |
| 57 | ABB | ↓ 25 |
| 58 | British Gas | New |
| 59 | Atkins Global | ↓ 14 |
| 60 | Lidl | ↓ 1 |
| 61 | BAT | ↓ 10 |
| 62 | Morgan Stanley | ↓ 15 |
| 63 | Nomura | ↑ 5 |
| 64 | BDO | ↓ 7 |
| 65 | GSK | ↓ 35 |
| 66 | BCG | ↓ 5 |
| 67 | Bayer | ↓ 31 |
| 68 | Centrica | ↓ 40 |
| 69 | Citi | ↓ 4 |
| 70 | Air Products | ↑ 3 |
| 71 | Imperial Tobacco | ↓ 2 |
| 72 | 3M | ↑ 3 |
| 73 | QinetiQ | ↑ 3 |
| 74 | Siemens | ↑ 3 |
| 75 | ConocoPhillips | ↓ 34 |
| 76 | Nestlé | ↑ 3 |
| 77 | RB | ↓ 11 |
| 78 | Samsung | 0 |
| 79 | Bain & Company | ↓ 9 |
| 80 | Bentley Motors | 0 |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | EY | ↑ 6 |
| 2 | Santander | ↑ 2 |
| 3 | RAF | ↑ 3 |
| 4 | PwC | ↑ 4 |
| 5 | BP | ↑ 4 |
| 6 | British Airways | ↑ 5 |
| 7 | Enterprise Rent-A-Car | ↑ 19 |
| 8 | Accenture | ↑ 17 |
| 9 | BT | ↑ 29 |
| 10 | KPMG | ↓ 9 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Deloitte | 0 |
| 2 | Sky | ↑ 15 |
| 3 | DHL | ↑ 4 |
| 4 | Santander | ↓ 2 |
| 5 | Airbus Group | ↓ 1 |
| 6 | CH2M | ↑ 3 |
| 7 | Rolls-Royce | ↑ 44 |
| 8 | AstraZeneca | ↑ 4 |
| 9 | ABB | ↓ 3 |
| 10 | BP | ↑ 45 |
Top 10 Social Media mix
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | GE | ↑ 12 |
| 2 | Unilever | ↓ 1 |
| 3 | IBM | ↓ 1 |
| 4 | Virgin Media | New |
| 5 | Accenture | ↓ 2 |
| 6 | Capgemini | ↓ 2 |
| 7 | BT | ↑ 35 |
| 8 | Sky | ↑ 7 |
| 9 | Roche | ↑ 25 |
| 10 | AXA | ↓ 5 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | Santander | ↑ 37 |
| 2 | EY | ↑ 58 |
| 3 | Sky | ↑ 8 |
| 4 | Fidelity International | ↑ 5 |
| 5 | Accenture | ↑ 10 |
| 6 | PwC | ↑ 58 |
| 7 | Rolls-Royce | ↑ 23 |
| 8 | Deloitte | ↑ 5 |
| 9 | EE | ↑ 23 |
| 10 | British Airways | ↓ 4 |
Key facts about the Potentialpark Study 2018 in the UK
508 channels evaluated
317 criteria considered
80 employers evaluated
1 677
responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact: