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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1EY↑ 13
2Deloitte↓ 1
3Accenture↑ 3
4Sky↑ 6
5BT↑ 62
6PwC↑ 32
7Unilever↑ 39
8AXA0
9BP↑ 15
10Santander↑ 12

See the full Potentialpark Ranking

11Airbus Group-2
12Enterprise Rent-A-Car↑ 30
13CH2M↑ 8
14Jaguar Land Rover↑ 36
15Fidelity International↑ 16
16RAF↑ 24
17Roche↓ 15
18Barclays↑ 46
19CGI↓ 15
20AstraZeneca↓ 13
21BBC↓ 16
22Rolls-Royce↑ 41
23Procter & Gamble↑ 2
24Capita Resourcing↑ 24
25InterContinental Hotels Group↑ 10
26British Army↓ 8
27EE↑ 26
28British Airways↓ 2
29Shell↑ 27
30Financial Conduct Authority FCA↑ 28
31Royal Navy↓ 4
32J.P. Morgan↑ 12
33Goldman Sachs↓ 17
34Atos↓ 15
35McKinsey↓ 1
36KPMG↓ 33
37HSBC↓ 4
38RBS↑ 33
39Grant Thornton↑ 21
40GE↑ 15
41PA Consulting Group↓ 12
42ContinentalNew
43Lloyds Banking Group↓ 23
44UBS↓ 5
45Intel↓ 34
46Capgemini↓ 33
47Virgin MediaNew
48BAE Systems↑ 26
49Oracle0
50DHL↓ 38
51Microsoft↓ 28
52IBM↓ 37
53Vodafone↓ 16
54EDF Energy↑ 8
55Deutsche Bank↓ 12
56Thomson Reuters↓ 4
57ABB↓ 25
58British GasNew
59Atkins Global↓ 14
60Lidl↓ 1
61BAT↓ 10
62Morgan Stanley↓ 15
63Nomura↑ 5
64BDO↓ 7
65GSK↓ 35
66BCG↓ 5
67Bayer↓ 31
68Centrica↓ 40
69Citi↓ 4
70Air Products↑ 3
71Imperial Tobacco↓ 2
723M↑ 3
73QinetiQ↑ 3
74Siemens↑ 3
75ConocoPhillips↓ 34
76Nestlé↑ 3
77RB↓ 11
78Samsung0
79Bain & Company↓ 9
80Bentley Motors0
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1EY↑ 6
2Santander↑ 2
3RAF↑ 3
4PwC↑ 4
5BP↑ 4
6British Airways↑ 5
7Enterprise Rent-A-Car↑ 19
8Accenture↑ 17
9BT↑ 29
10KPMG↓ 9
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1Deloitte0
2Sky↑ 15
3DHL↑ 4
4Santander↓ 2
5Airbus Group↓ 1
6CH2M↑ 3
7Rolls-Royce↑ 44
8AstraZeneca↑ 4
9ABB↓ 3
10BP↑ 45
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1GE↑ 12
2Unilever↓ 1
3IBM↓ 1
4Virgin MediaNew
5Accenture↓ 2
6Capgemini↓ 2
7BT↑ 35
8Sky↑ 7
9Roche↑ 25
10AXA↓ 5
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1Santander↑ 37
2EY↑ 58
3Sky↑ 8
4Fidelity International↑ 5
5Accenture↑ 10
6PwC↑ 58
7Rolls-Royce↑ 23
8Deloitte↑ 5
9EE↑ 23
10British Airways↓ 4
 
 
 

Key facts about the Potentialpark Study 2018 in the UK

  508 channels  evaluated

508 channels evaluated

  317 criteria  considered

317 criteria considered

  80 employers  evaluated

80 employers evaluated

  1 677  responses  on our survey

1 677
responses
on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Greg Wells
greg.wells@potentialpark.com
+46 84 468 2920