
The best employers in digital Talent Communication
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
Rank 2018 | Employer | Difference to 2017 |
---|---|---|
1 | EY | ↑ 13 |
2 | Deloitte | ↓ 1 |
3 | Accenture | ↑ 3 |
4 | Sky | ↑ 6 |
5 | BT | ↑ 62 |
6 | PwC | ↑ 32 |
7 | Unilever | ↑ 39 |
8 | AXA | 0 |
9 | BP | ↑ 15 |
10 | Santander | ↑ 12 |
See the full Potentialpark Ranking
11 | Airbus Group | -2 |
12 | Enterprise Rent-A-Car | ↑ 30 |
13 | CH2M | ↑ 8 |
14 | Jaguar Land Rover | ↑ 36 |
15 | Fidelity International | ↑ 16 |
16 | RAF | ↑ 24 |
17 | Roche | ↓ 15 |
18 | Barclays | ↑ 46 |
19 | CGI | ↓ 15 |
20 | AstraZeneca | ↓ 13 |
21 | BBC | ↓ 16 |
22 | Rolls-Royce | ↑ 41 |
23 | Procter & Gamble | ↑ 2 |
24 | Capita Resourcing | ↑ 24 |
25 | InterContinental Hotels Group | ↑ 10 |
26 | British Army | ↓ 8 |
27 | EE | ↑ 26 |
28 | British Airways | ↓ 2 |
29 | Shell | ↑ 27 |
30 | Financial Conduct Authority FCA | ↑ 28 |
31 | Royal Navy | ↓ 4 |
32 | J.P. Morgan | ↑ 12 |
33 | Goldman Sachs | ↓ 17 |
34 | Atos | ↓ 15 |
35 | McKinsey | ↓ 1 |
36 | KPMG | ↓ 33 |
37 | HSBC | ↓ 4 |
38 | RBS | ↑ 33 |
39 | Grant Thornton | ↑ 21 |
40 | GE | ↑ 15 |
41 | PA Consulting Group | ↓ 12 |
42 | Continental | New |
43 | Lloyds Banking Group | ↓ 23 |
44 | UBS | ↓ 5 |
45 | Intel | ↓ 34 |
46 | Capgemini | ↓ 33 |
47 | Virgin Media | New |
48 | BAE Systems | ↑ 26 |
49 | Oracle | 0 |
50 | DHL | ↓ 38 |
51 | Microsoft | ↓ 28 |
52 | IBM | ↓ 37 |
53 | Vodafone | ↓ 16 |
54 | EDF Energy | ↑ 8 |
55 | Deutsche Bank | ↓ 12 |
56 | Thomson Reuters | ↓ 4 |
57 | ABB | ↓ 25 |
58 | British Gas | New |
59 | Atkins Global | ↓ 14 |
60 | Lidl | ↓ 1 |
61 | BAT | ↓ 10 |
62 | Morgan Stanley | ↓ 15 |
63 | Nomura | ↑ 5 |
64 | BDO | ↓ 7 |
65 | GSK | ↓ 35 |
66 | BCG | ↓ 5 |
67 | Bayer | ↓ 31 |
68 | Centrica | ↓ 40 |
69 | Citi | ↓ 4 |
70 | Air Products | ↑ 3 |
71 | Imperial Tobacco | ↓ 2 |
72 | 3M | ↑ 3 |
73 | QinetiQ | ↑ 3 |
74 | Siemens | ↑ 3 |
75 | ConocoPhillips | ↓ 34 |
76 | Nestlé | ↑ 3 |
77 | RB | ↓ 11 |
78 | Samsung | 0 |
79 | Bain & Company | ↓ 9 |
80 | Bentley Motors | 0 |
Top 10 Career Websites

The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
Rank 2018 | Employer | Difference to 2017 |
---|---|---|
1 | EY | ↑ 6 |
2 | Santander | ↑ 2 |
3 | RAF | ↑ 3 |
4 | PwC | ↑ 4 |
5 | BP | ↑ 4 |
6 | British Airways | ↑ 5 |
7 | Enterprise Rent-A-Car | ↑ 19 |
8 | Accenture | ↑ 17 |
9 | BT | ↑ 29 |
10 | KPMG | ↓ 9 |
Top 10 Online Applications

The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
Rank 2018 | Employer | Difference to 2017 |
---|---|---|
1 | Deloitte | 0 |
2 | Sky | ↑ 15 |
3 | DHL | ↑ 4 |
4 | Santander | ↓ 2 |
5 | Airbus Group | ↓ 1 |
6 | CH2M | ↑ 3 |
7 | Rolls-Royce | ↑ 44 |
8 | AstraZeneca | ↑ 4 |
9 | ABB | ↓ 3 |
10 | BP | ↑ 45 |
Top 10 Social Media mix

The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
Rank 2018 | Employer | Difference to 2017 |
---|---|---|
1 | GE | ↑ 12 |
2 | Unilever | ↓ 1 |
3 | IBM | ↓ 1 |
4 | Virgin Media | New |
5 | Accenture | ↓ 2 |
6 | Capgemini | ↓ 2 |
7 | BT | ↑ 35 |
8 | Sky | ↑ 7 |
9 | Roche | ↑ 25 |
10 | AXA | ↓ 5 |
Top 10 Mobile experience

The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
Rank 2018 | Employer | Difference to 2017 |
---|---|---|
1 | Santander | ↑ 37 |
2 | EY | ↑ 58 |
3 | Sky | ↑ 8 |
4 | Fidelity International | ↑ 5 |
5 | Accenture | ↑ 10 |
6 | PwC | ↑ 58 |
7 | Rolls-Royce | ↑ 23 |
8 | Deloitte | ↑ 5 |
9 | EE | ↑ 23 |
10 | British Airways | ↓ 4 |
Key facts about the Potentialpark Study 2018 in the UK

508 channels evaluated

317 criteria considered

80 employers evaluated

1 677
responses on our survey

If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact: