Potentialpark Rankings 2019: UK

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1PwC↑ 5
2Sky↑ 2
3EY↓ 2
4Fidelity International↑ 11
5Deloitte↓ 3
6Capita Resourcing↑ 18
7RBS↑ 31
8Accenture↓ 5
9BT↓ 4
10Unilever↓ 3

See the full Potentialpark Ranking

11Santander↓ 1
12Jaguar Land Rover↑ 2
13J.P. Morgan↑ 19
14BP↓ 5
15Capgemini↑ 31
16EE↑ 11
17Enterprise Rent-A-Car↓ 5
18KPMG↑ 18
19Vodafone↑ 34
20HSBC↑ 17
21AstraZeneca↓ 1
22Thomson Reuters↑ 34
23Morgan Stanley↑ 39
24AXA↓ 16
25BAT↑ 36
26IBM↑ 26
27Virgin Media↑ 20
28Rolls-Royce↓ 6
29British Airways↓ 1
30Financial Conduct Authority FCA0
31BBC↓ 10
32Network RailNew
33Deutsche Bank↑ 22
34Shell↓ 5
35ConocoPhillips↑ 40
36Barclays↓ 18
37PA Consulting Group↑ 4
38EDF↑ 16
39Grant Thornton0
40Lloyds Banking Group↑ 3
41GSK↑ 24
42NHSNew
43Imperial Tobacco↑ 28
44QinetiQ↑ 29
45Bentley Motors↑ 35
46ITVNew
47DysonNew
48BurberryNew
49Aston MartinNew
50Rockstar GamesNew
 
 
 

Top 10 Career Websites

CCW_UK_0.png

The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1EY0
2Santander0
3BT↑ 6
4J.P. Morgan↑ 13
5EE↑ 32
6Accenture↑ 2
7PwC↓ 3
8Enterprise Rent-A-Car↓ 1
9RBS↑ 25
10Capita Resourcing↑ 41
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1Fidelity International↑ 12
2Deloitte↓ 1
3Sky↓ 1
4Santander0
5BBC↑ 9
6Capita Resourcing↑ 21
7Vodafone↑ 25
8Morgan Stanley↑ 25
9PA Consulting Group↑ 15
10J.P. Morgan↑ 24
 

Top 10 Social Media mix

SoMe_UK_0.png

The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1PwC↑ 28
2Thomson Reuters↑ 17
3Accenture↑ 2
4Sky↑ 4
5AXA↑ 5
6Deloitte↑ 6
7RBS↑ 13
8Jaguar Land Rover↑ 10
9Capgemini↓ 3
10IBM↓ 7
 

Top 10 Mobile experience

Mobile_UK_0.png

The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1EY↑ 1
2Fidelity International↑ 2
3Santander↓ 2
4Capita Resourcing↑ 14
5BT↑ 23
6J.P. Morgan↑ 17
7PwC↓ 1
8Deloitte0
9Sky↓ 6
10BP↑ 39
 
 

Key facts about the Potentialpark Study 2019 in the UK

357 career channels  evaluated

357 career channels evaluated

325 criteria  considered

325 criteria considered

50 employers  evaluated

50 employers evaluated

2346 responses  on our survey

2346 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Nawres Caman
Nawres.Caman@potentialpark.com