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The best employers in digital Talent Communication

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2018EmployerDifference to 2017
1SAP↑ 1
2L'Oréal↑ 21
3UnitedHealth Group0
4GEICO↓ 3
5Deloitte↑ 50
6T-Mobile↑ 23
7AT&T↓ 3
8Enterprise Rent-A-CarNew
9General Motors↑ 10
10Roche↓ 5

See the full Potentialpark Ranking

11Michelin↑ 3
12Dow Chemical↑ 4
13Raytheon↑ 17
14adidas Group↑ 1
15Credit Suisse↑ 22
16Verizon↑ 18
17Fidelity Investments0
18Accenture↓ 10
19Marriott International↑ 24
20Continental↑ 45
21Cummins↑ 7
22AstraZeneca↓ 16
23EY↑ 35
24CVS↑ 25
25Cisco↑ 57
26OSRAM↑ 65
27Unilever↑ 53
28BASF↑ 4
29Bank of America↑ 10
30Intel↓ 20
31ABB↓ 13
32Goldman Sachs↓ 10
33Procter & Gamble↓ 9
34T-Systems↓ 22
35Google↑ 5
36J.P. Morgan↑ 18
37PwC↑ 44
38McKinsey↓ 5
39Progressive↑ 8
40GE↑ 28
41Amazon↑ 15
42Bloomberg↓ 6
43Boeing↓ 30
44Philips↑ 26
45Lockheed Martin↑ 14
46KPMG↓ 11
47Dell↓ 26
48Johnson & Johnson↓ 2
49UBS↓ 8
50DHL↓ 24
51VMware↑ 11
52Adobe Systems↑ 9
53Allstate↓ 28
54CA TechnologiesNew
55IBM↓ 35
56Oracle↓ 5
57Wells Fargo↑ 40
58Northrop Grumman↓ 49
59Macy's↓ 28
60Microsoft↓ 33
61NBCUniversal↑ 24
62Deutsche Bank↓ 5
63Booz Allen Hamilton↓ 21
64SalesforceNew
65Abbott↓ 1
66ConocoPhillips↓ 22
67Walmart↓ 56
68Thomson Reuters↓ 16
69Altria↑ 3
70DisneyNew
71FCA - Fiat Chrysler Automobiles↑ 33
72Bain & Company↑ 4
73ExxonMobil↑ 28
74Morgan Stanley↓ 24
75WalgreensNew
76PepsiCo↑ 10
77AXA↑ 12
78BCG↓ 3
79Bayer↓ 26
80Caterpillar↓ 42
81Anheuser Busch↓ 2
82Shell↓ 22
83StarbucksNew
84Sodexo↓ 77
85GSK↓ 37
86Quicken LoansNew
87Ford↓ 4
88Citi↓ 4
893M↑ 9
90ComcastNew
91Ann Inc.↓ 17
92Merck & Co↓ 4
93UPS↓ 30
94Nokia↓ 27
95Prudential Financial↓ 29
96Siemens↑ 7
97Nike↑ 2
98American Express↓ 11
99Time Warner↓ 6
100The Coca-Cola Company↓ 23
101General Mills↓ 28
102TwitterNew
103MastercardNew
104American Airlines↑ 3
105DysonNew
106Pfizer↓ 16
107Facebook↓ 36
108BlizzardNew
109RB↓ 31
110Grant Thornton↓ 5
111Texas Instruments↓ 15
112ToyotaNew
113Colgate-PalmoliveNew
114Novartis↓ 12
115Covestro↓ 20
116Samsung↓ 8
117Apple↓ 11
118Jet.comNew
119TeslaNew
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2018EmployerDifference to 2017
1SAP↑ 5
2GEICO↓ 1
3Deloitte↑ 11
4Accenture↑ 8
5Dow Chemical↑ 16
6Michelin↓ 3
7Enterprise Rent-A-CarNew
8L'Oréal↑ 46
9J.P. Morgan↑ 35
10Continental↓ 8
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2018EmployerDifference to 2017
1T-Systems0
2GEICO0
3Raytheon↑ 23
4SAP↑ 12
5DHL↑ 3
6UnitedHealth Group↑ 13
7ABB↓ 4
8AT&T↓ 4
9T-Mobile↑ 14
10Dow Chemical0
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2018EmployerDifference to 2017
1L'Oréal↑ 2
2UnitedHealth Group0
3GE↑ 15
4Unilever↑ 4
5SAP0
6Sodexo↑ 3
7Cisco↑ 18
8Amazon↑ 4
9Accenture↓ 8
10IBM0
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2018EmployerDifference to 2017
1SAP↑ 1
2GEICO↓ 1
3L'Oréal↑ 58
4Dow Chemical0
5Raytheon↑ 51
6T-Mobile↑ 28
7UnitedHealth Group↓ 1
8General Motors↑ 2
9Enterprise Rent-A-CarNew
10Verizon↑ 11
 
 
 

Key facts about the Potentialpark Study 2018 in the USA

  761 channels  evaluated

761 channels evaluated

  317 criteria  considered

317 criteria considered

  119 employers  evaluated

119 employers evaluated

  2 336 responses  on our survey

2 336 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Greg Wells
greg.wells@potentialpark.com
+46 84 468 2920