The best employers in digital Talent Communication
The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | SAP | ↑ 1 |
| 2 | L'Oréal | ↑ 21 |
| 3 | UnitedHealth Group | 0 |
| 4 | GEICO | ↓ 3 |
| 5 | Deloitte | ↑ 50 |
| 6 | T-Mobile | ↑ 23 |
| 7 | AT&T | ↓ 3 |
| 8 | Enterprise Rent-A-Car | New |
| 9 | General Motors | ↑ 10 |
| 10 | Roche | ↓ 5 |
See the full Potentialpark Ranking
| 11 | Michelin | ↑ 3 |
| 12 | Dow Chemical | ↑ 4 |
| 13 | Raytheon | ↑ 17 |
| 14 | adidas Group | ↑ 1 |
| 15 | Credit Suisse | ↑ 22 |
| 16 | Verizon | ↑ 18 |
| 17 | Fidelity Investments | 0 |
| 18 | Accenture | ↓ 10 |
| 19 | Marriott International | ↑ 24 |
| 20 | Continental | ↑ 45 |
| 21 | Cummins | ↑ 7 |
| 22 | AstraZeneca | ↓ 16 |
| 23 | EY | ↑ 35 |
| 24 | CVS | ↑ 25 |
| 25 | Cisco | ↑ 57 |
| 26 | OSRAM | ↑ 65 |
| 27 | Unilever | ↑ 53 |
| 28 | BASF | ↑ 4 |
| 29 | Bank of America | ↑ 10 |
| 30 | Intel | ↓ 20 |
| 31 | ABB | ↓ 13 |
| 32 | Goldman Sachs | ↓ 10 |
| 33 | Procter & Gamble | ↓ 9 |
| 34 | T-Systems | ↓ 22 |
| 35 | ↑ 5 | |
| 36 | J.P. Morgan | ↑ 18 |
| 37 | PwC | ↑ 44 |
| 38 | McKinsey | ↓ 5 |
| 39 | Progressive | ↑ 8 |
| 40 | GE | ↑ 28 |
| 41 | Amazon | ↑ 15 |
| 42 | Bloomberg | ↓ 6 |
| 43 | Boeing | ↓ 30 |
| 44 | Philips | ↑ 26 |
| 45 | Lockheed Martin | ↑ 14 |
| 46 | KPMG | ↓ 11 |
| 47 | Dell | ↓ 26 |
| 48 | Johnson & Johnson | ↓ 2 |
| 49 | UBS | ↓ 8 |
| 50 | DHL | ↓ 24 |
| 51 | VMware | ↑ 11 |
| 52 | Adobe Systems | ↑ 9 |
| 53 | Allstate | ↓ 28 |
| 54 | CA Technologies | New |
| 55 | IBM | ↓ 35 |
| 56 | Oracle | ↓ 5 |
| 57 | Wells Fargo | ↑ 40 |
| 58 | Northrop Grumman | ↓ 49 |
| 59 | Macy's | ↓ 28 |
| 60 | Microsoft | ↓ 33 |
| 61 | NBCUniversal | ↑ 24 |
| 62 | Deutsche Bank | ↓ 5 |
| 63 | Booz Allen Hamilton | ↓ 21 |
| 64 | Salesforce | New |
| 65 | Abbott | ↓ 1 |
| 66 | ConocoPhillips | ↓ 22 |
| 67 | Walmart | ↓ 56 |
| 68 | Thomson Reuters | ↓ 16 |
| 69 | Altria | ↑ 3 |
| 70 | Disney | New |
| 71 | FCA - Fiat Chrysler Automobiles | ↑ 33 |
| 72 | Bain & Company | ↑ 4 |
| 73 | ExxonMobil | ↑ 28 |
| 74 | Morgan Stanley | ↓ 24 |
| 75 | Walgreens | New |
| 76 | PepsiCo | ↑ 10 |
| 77 | AXA | ↑ 12 |
| 78 | BCG | ↓ 3 |
| 79 | Bayer | ↓ 26 |
| 80 | Caterpillar | ↓ 42 |
| 81 | Anheuser Busch | ↓ 2 |
| 82 | Shell | ↓ 22 |
| 83 | Starbucks | New |
| 84 | Sodexo | ↓ 77 |
| 85 | GSK | ↓ 37 |
| 86 | Quicken Loans | New |
| 87 | Ford | ↓ 4 |
| 88 | Citi | ↓ 4 |
| 89 | 3M | ↑ 9 |
| 90 | Comcast | New |
| 91 | Ann Inc. | ↓ 17 |
| 92 | Merck & Co | ↓ 4 |
| 93 | UPS | ↓ 30 |
| 94 | Nokia | ↓ 27 |
| 95 | Prudential Financial | ↓ 29 |
| 96 | Siemens | ↑ 7 |
| 97 | Nike | ↑ 2 |
| 98 | American Express | ↓ 11 |
| 99 | Time Warner | ↓ 6 |
| 100 | The Coca-Cola Company | ↓ 23 |
| 101 | General Mills | ↓ 28 |
| 102 | New | |
| 103 | Mastercard | New |
| 104 | American Airlines | ↑ 3 |
| 105 | Dyson | New |
| 106 | Pfizer | ↓ 16 |
| 107 | ↓ 36 | |
| 108 | Blizzard | New |
| 109 | RB | ↓ 31 |
| 110 | Grant Thornton | ↓ 5 |
| 111 | Texas Instruments | ↓ 15 |
| 112 | Toyota | New |
| 113 | Colgate-Palmolive | New |
| 114 | Novartis | ↓ 12 |
| 115 | Covestro | ↓ 20 |
| 116 | Samsung | ↓ 8 |
| 117 | Apple | ↓ 11 |
| 118 | Jet.com | New |
| 119 | Tesla | New |
Top 10 Career Websites
The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | SAP | ↑ 5 |
| 2 | GEICO | ↓ 1 |
| 3 | Deloitte | ↑ 11 |
| 4 | Accenture | ↑ 8 |
| 5 | Dow Chemical | ↑ 16 |
| 6 | Michelin | ↓ 3 |
| 7 | Enterprise Rent-A-Car | New |
| 8 | L'Oréal | ↑ 46 |
| 9 | J.P. Morgan | ↑ 35 |
| 10 | Continental | ↓ 8 |
Top 10 Online Applications
The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | T-Systems | 0 |
| 2 | GEICO | 0 |
| 3 | Raytheon | ↑ 23 |
| 4 | SAP | ↑ 12 |
| 5 | DHL | ↑ 3 |
| 6 | UnitedHealth Group | ↑ 13 |
| 7 | ABB | ↓ 4 |
| 8 | AT&T | ↓ 4 |
| 9 | T-Mobile | ↑ 14 |
| 10 | Dow Chemical | 0 |
Top 10 Social Media mix
The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | L'Oréal | ↑ 2 |
| 2 | UnitedHealth Group | 0 |
| 3 | GE | ↑ 15 |
| 4 | Unilever | ↑ 4 |
| 5 | SAP | 0 |
| 6 | Sodexo | ↑ 3 |
| 7 | Cisco | ↑ 18 |
| 8 | Amazon | ↑ 4 |
| 9 | Accenture | ↓ 8 |
| 10 | IBM | 0 |
Top 10 Mobile experience
The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.
| Rank 2018 | Employer | Difference to 2017 |
|---|---|---|
| 1 | SAP | ↑ 1 |
| 2 | GEICO | ↓ 1 |
| 3 | L'Oréal | ↑ 58 |
| 4 | Dow Chemical | 0 |
| 5 | Raytheon | ↑ 51 |
| 6 | T-Mobile | ↑ 28 |
| 7 | UnitedHealth Group | ↓ 1 |
| 8 | General Motors | ↑ 2 |
| 9 | Enterprise Rent-A-Car | New |
| 10 | Verizon | ↑ 11 |
Key facts about the Potentialpark Study 2018 in the USA
761 channels evaluated
317 criteria considered
119 employers evaluated
2 336 responses on our survey
If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact: