Potentialpark Rankings 2019: USA

Presenting the best employers in digital Talent Communication!

The Potentialpark Ranking reflects the performance of employers across all topics included in the Potentialpark Study: Career Website, Applying Online, Social Media, and Mobile experience.

Rank 2019EmployerDifference to 2018
1Deloitte↑ 4
2UnitedHealth Group↑ 1
3L'Oréal↓ 1
4SAP↓ 3
5GEICO↓ 1
6Enterprise Rent-A-Car↑ 2
7AccorHotelsNew
8T-Mobile↓ 2
9Dow Chemical↑ 3
10Dell↑ 37

See the full Potentialpark Ranking

11Continental↑ 9
12Verizon↑ 4
13AXA↑ 64
14J.P. Morgan↑ 22
15BCG↑ 63
16Wells Fargo↑ 41
17Google↑ 18
18OSRAM↑ 8
19adidas Group↓ 5
20BASF↑ 8
21Michelin↓ 10
22IBM↑ 33
23Roche↓ 13
24GE↑ 16
25Sodexo↑ 59
26Unilever↑ 1
27Cisco↓ 2
28ABB↑ 3
29General Motors↓ 20
30KPMG↑ 16
31Philips↑ 13
32Thomson Reuters↑ 36
33Amazon↑ 8
34Bayer↑ 45
35Bloomberg↑ 7
36Bank of America↓ 7
37AstraZeneca↓ 15
38Morgan Stanley↑ 36
39Credit Suisse↓ 24
40Fidelity Investments↓ 23
41GSK↑ 44
42PwC↓ 5
43Raytheon↓ 30
44P&G↓ 11
45Cummins↓ 24
46T-Systems↓ 12
47Citi↑ 41
48Goldman Sachs↓ 16
49Microsoft↑ 11
50AT&T↓ 43
51Intel↓ 21
52Oracle↑ 4
53Macy's↑ 6
54CVS↓ 30
55DHL↓ 5
56Merck & Co↑ 36
57Walmart↑ 10
58EY↓ 35
59Salesforce↑ 5
60Lockheed Martin↓ 15
61AIGNew
62Accenture↓ 44
63Northrop Grumman↓ 5
64ExxonMobil↑ 9
65Allstate↓ 12
66VMware↓ 15
67Prudential Financial↑ 28
68MarsNew
69NBCUniversal↓ 8
70MedtronicNew
71Siemens↑ 25
72Shell↑ 10
73Adobe Systems↓ 21
74Johnson & Johnson↓ 26
75Caterpillar↑ 5
76Marriott International↓ 57
77Disney↓ 7
78Comcast↑ 12
79Deutsche Bank↓ 17
80Boeing↓ 37
81McKinsey↓ 43
82UBS↓ 33
83Altria↓ 14
84Starbucks↓ 1
85ConocoPhillips↓ 19
86John DeereNew
87FiservNew
88Facebook↑ 19
89Danone↓ 89
90UPS↑ 3
91PepsiCo↓ 15
923M↓ 3
93Quicken Loans↓ 7
94Anheuser Busch↓ 13
95Nike↑ 2
96Avis Budget GroupNew
97Booz Allen Hamilton↓ 34
98Abbott↓ 33
99Kraft HeinzNew
100RB↑ 9
101LVMHNew
102SephoraNew
103Covestro↑ 12
104WarnerMedia↓ 5
105American Airlines↓ 1
106ADP HQNew
107McDonald'sNew
108Twitter↓ 6
109Toyota↑ 3
110Grant Thornton0
111Blizzard↓ 3
112American Express↓ 14
113Pfizer↓ 7
114Ford↓ 27
115BoschNew
116The Coca-Cola Company↓ 16
117Cargill WorldwideNew
118Mastercard↓ 15
119Bain & Company↓ 47
120United NationsNew
121Colgate-Palmolive↓ 8
122Texas Instruments↓ 11
123Nokia↓ 29
124Novartis↓ 10
125General Mills↓ 24
126FCA - Fiat Chrysler Automobiles↓ 55
127Stanley Black & DeckerNew
128VisaNew
129Apple↓ 12
130MetlifeNew
131Samsung↓ 15
132SpotifyNew
133Weight Watchers InternationalNew
134AlcoaNew
135SABICNew
136LogitechNew
137Tesla↓ 18
138Delta Air LinesNew
139ICRCNew
140CA Technologies↓ 86
141SyngentaNew
 
 
 

Top 10 Career Websites

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The Career Website Ranking shows the employers who are best at attracting, informing, and converting candidates with the right content.

Rank 2019EmployerDifference to 2018
1Deloitte↑ 2
2J.P. Morgan↑ 7
3GEICO↓ 1
4L'Oréal↑ 4
5Enterprise Rent-A-Car↑ 2
6Verizon↑ 20
7Michelin↓ 1
8SAP↓ 7
9T-Systems↑ 4
10UnitedHealth Group↑ 2
 

Top 10 Online Applications

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The Applying Online Ranking shows the employers with the most transparent application processes, best job search and functionality.

Rank 2019EmployerDifference to 2018
1AccorHotelsNew
2T-Systems↓ 1
3GEICO↓ 1
4Dow Chemical↑ 6
5T-Mobile↑ 4
6Philips↑ 45
7Deloitte↑ 33
8OSRAM↑ 17
9SAP↓ 5
10adidas Group↑ 8
 

Top 10 Social Media mix

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The Social Media Ranking shows the employers with the best content mix across major Social and Professional networks such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, and Blogs.

Rank 2019EmployerDifference to 2018
1L'Oréal0
2UnitedHealth Group0
3Thomson Reuters↑ 24
4Dell↑ 9
5SAP0
6Sodexo0
7Google↑ 5
8Deloitte↑ 7
9GE↓ 6
10VMware↑ 29
 

Top 10 Mobile experience

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The Mobile Ranking shows the employers with the best candidate pathways on mobile devices.

Rank 2019EmployerDifference to 2018
1GEICO↑ 1
2AccorHotelsNew
3Deloitte↑ 12
4SAP↓ 3
5UnitedHealth Group↑ 2
6Dow Chemical↓ 2
7Verizon↑ 3
8Enterprise Rent-A-Car↑ 1
9J.P. Morgan↑ 13
10BCG↑ 89
 
 

Key facts about the Potentialpark Study 2018 in the USA

1029 career channels  evaluated

1029 career channels evaluated

325 criteria  considered

325 criteria considered

141 employers  evaluated

141 employers evaluated

2 561 responses  on our survey

2 561 responses on our survey

 
 
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If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact:

Anna Blixt
anna.blixt@potentialpark.com
+46 84 468 2920