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The most talent friendly employers are the ones who understand what candidates want, and apply this knowledge in their communication

Find out who are the most talent friendly employers in different countries and regions, in the Potentialpark Rankings and in the categories Career Website, Applying Online, Social Media, and Mobile.


Key facts about the Potentialpark Study 2018

Field period from  September -December 2017

Field period from September -December 2017

30 countries  included in the study

30 countries included in the study

37 722 responses  on our survey

37 722 responses on our survey

415 employers  evaluated

415 employers evaluated

4263 channels  evaluated

4263 channels evaluated

317 criteria  considered

317 criteria considered


Get your Career Website tested for free

Are you not yet in our rankings but you'd like to benchmark yourself with the most talent-friendly employers in your market? You can start your Talent Communication journey without any obligations. We'll test your Career Website* free of charge and you'll receive a fictive rank that will show how effective your site is compared to others.

Simply fill in the form below and we'll get back to you shortly.
*The language of your Career Website must be in either English, German, Italian, or French, and your recruitment volume should be of 200+ positions per year

If you want to be included in our rankings, trends and benchmark analysis, or information about previous years rankings, contact us at info@potentialpark.com