Quick tips to helping you stay on top of your recruitment strategies!
Build Your Social Media Presence
According to our 2019 Global Study 🌎, 49% of candidates would apply to a job through an employers’ social media page. This number will only 📈 over the next few years as the bulk of the workforce will become Millennial/Gen Z.
Show Your Company Culture Often On Social Media
Showing a strong company culture is proven to attract and retain better talent. When employees feel wanted and valued in an organization, they’re more likely to stick around for the long term. That ultimately leads to lower turnover, less money spent on recruiting and more cohesiveness on the team!
Optimize Your Career Website
The amount of companies that still lack a functioning and updated career website in 2019 is frightening. This is usually the final destination for candidates before applying for a job. So If you promote any sort of recruitment marketing campaign before your career website is optimized, you will definitely lose out on top talent. In 2019, many talent experts identified that in order to capitalize on the candidate journey and land top talent, an updated career website is needed. This is an excellent channel for candidates to engage with your company and learn more unique information without having them apply immediately
Use Data-Driven Recruiting
Data-driven recruiting uses statistics, analytics, and data to analyze and narrow down the candidates applying to your company. Data helps to identify and understand how companies can recruit qualified candidates more efficiently through each channel. According to Potentialpark, data-driven strategies significantly improves hiring time and quality of candidates applying. Ultimately, recruiters are able to communicate to top talent better, fix faults in their hiring process and improve future hiring decisions.
Showcase Your Current Employees
By showcasing your employees, you are telling the World that you care. Doing this will not only increase current employee morale but it will give behind the scenes insight to incoming talent. This is a must do for improving your employer brand because it will strengthen the numbers you have while encouraging new talent to apply. By showing love for your employees, you are giving them motivation to go the extra mile for you in productivity and quality.
Encourage Employee Advocacy
With the rise of the social media landscape these past few years, employee advocacy has become an integral tactic to recruiting better talent and creating a more trusted brand. It was discoverer that leads developed through employee advocacy convert 7x more frequently than other leads (Source: IBM). Utilizing your employees personal social media channels is an easy way to improve your company’s brand awareness while also creating qualified inbound leads.
Optimize Your LinkedIn Company Page
Creating a stellar LinkedIn Company Page will undoubtedly enhance your employer brand. It is important to use this channel to show potential candidates what you are like as an employer. According to the 2019 Potentialpark Study, many top employers included recruitment videos, employee testimonials, workplace videos and employee take overs on their LinkedIn pages.
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