Universities and Talent


Universities, schools and career centers worldwide are our most important collaborators when we collect our survey data.

Although anyone could be going through a job search and application experience at any given time, we understand that it’s mostly students and graduates who will be on that path. By sharing with us their needs and preferences for searching and applying for jobs, we’re able to influence the way employers communicate with talent worldwide, and help them communicate with candidates more effectively.

Click below or scroll for more information about how we work with schools and students.


Universities, Schools, and Career Centers

How we support you

Our collaborators get access to our research results annually. We cover the topics where students need the most of the schools’ support and also provide insight into students’ online communication preferences and behaviors, as well as insights into company trends when it comes to their talent communication and recruitment activities.

As collaborator you also get the opportunity to participate in our conferences together with our company and university networks.

In addition, we offer lectures and webinars for your students, covering the topics that they’re most interested in when it comes to their career and job search.

How we support your students and recent graduates

Our survey has an educational approach so by participating, students improve their knowledge about the tools they have available when it comes to looking for and applying for jobs. We support their professional development, prepare them for starting their careers and help them reach their full potential in their career and job search.

Our survey participants also get direct access to information and hands-on, useful content backed by our results and experience with international employers, to help them improve their chances to find a job that fits them and succeed in their application.


Students, Graduates, and Experienced Talent

" The application questions were difficult and time-consuming. They didn't give me the chance to show the best of myself.

Respondent from the Potentialpark Study 2017

We believe that no one should miss the opportunity to find the work and place where they belong.

That’s why we bring your voice to the biggest international employers. We want them to know what's important to you, and what kind of information and interaction you need when searching and applying for jobs.

By taking our survey, you increase your chances of being successful in your career and job search, as we increase your awareness and help widen your knowledge about the latest recruiting and communication trends.

You  also get direct access to articles and hands-on, useful tips backed by our results and experience with international employers, to help you reach your full career and job search potential.

There're two ways you can participate: Become a respondent in our annual survey, or participate in our paid studies about candidate experience. Our surveys are very targeted and mostly language specific. In order to invite you for the right one, we need to know a few details about you. This will improve your experience and the quality of the answers. Stay in touch!

All our respondents stay anonymous, and you can leave the talent pool at anytime. We’ll inform you when we carry out studies that fit your profile.

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Our data is stored in servers in Frankfurt and our processes comply with the EU General Data Protection Regulation. We promise not to spam you or share your personal information with any third party. Read the full Terms and Conditions and our Privacy Policy.

Want to join our team? See available jobs at Potentialpark.


Contact our Partnership Manager

Insa S.jpg

Insa Schimmelpfennig
Partnership Manager