What do candidates really want to hear and read from employers? How do leading companies use digital channels to attract talent?

Today, recruitment marketing has no limit in communicating with candidates. With new social media channels emerging and mobile devices dramatically changing user behavior, employers are facing the era of Digital Talent Communication.   

With our studies, we provide answers and insights based on numbers that help employers to form their communication towards candidates and build their employer brand.

 
 

Trusted by

 
 
Nicole Fritz   Director, Talent Acquisition Marketing at  KPMG

Nicole Fritz
Director, Talent Acquisition Marketing at KPMG

I have been attending the PotentialPark Conference for several years and I truly enjoy the opportunity to come together with so many amazing Employer Brand professionals in one place. The content is rich with valuable and timely information regarding current industry trends, employer case studies and best practice sharing. Each conference is better than the one before and is never short on opportunities for networking!

 
 
 
Emily Sutherland    Employer Branding & Customer Experience Supervisor, Talent Acquisition at    Ford

Emily Sutherland
Employer Branding & Customer Experience Supervisor, Talent Acquisition at Ford

I found it immensely valuable to connect with peers and discuss best practices. I walked away with concrete next steps I can take with my team to continue our employer brand work.

 
 
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The most Talent Friendly employers: 
Who are they?

The Potentialpark Ranking shows which employers are the best at understanding the needs and preferences of talent worldwide, across four major career channels. 
See the Potentialpark Rankings

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The candidates' voice: 
What do talent really want?

Candidates worldwide share in the yearly Potentialpark Study their preferences, needs, and expectations during their job search and application process. We collect the results in the Talent Communication Report
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Our reports are delivered in the Potentialpark Dashboard. It's easy to browse and easy to share with others. Access the data wherever you are.

 
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