In today’s recruiting landscape it’s more important than ever
to attract and keep the right candidates.
Our studies tell you what talent wants and needs from you.
of candidates have quit an online application at least once.
decided not to apply after visiting a career website.
The most Talent Friendly employers:
Who are they?
The Potentialpark Ranking shows which employers are the best at understanding the needs and preferences of talent worldwide, across four major career channels.
See the Potentialpark Rankings
The candidates' voice:
What do talent really want?
Candidates worldwide share in the yearly Potentialpark Study their preferences, needs, and expectations during their job search and application process. We collect the results in the Talent Communication Report.
Learn more about our products